1, Taobao stores meet the requirements of one diamond or one diamond and above (enterprise stores are not limited).

2. The number of online goods in the main category is ≥5, the store sales volume is ≥3 in the last 30 days, and the store turnover in the last 90 days is ≥ 1000 yuan.

3. Sellers must abide by the rules of Taobao marketing activities.

There is no illegal act of selling counterfeit goods in this natural year.

5. There were no serious illegal acts such as publishing prohibited information or forging materials in this natural year, and 6 points were deducted.

6. The seller has certain customer operation ability.

7. Only businesses that meet the category of live broadcast promotion can settle in, and the following categories are not allowed to view live broadcast promotion points at present.

Non-merchant status (talent/consumer):

1, Taobao Daren account level reaches L2 level; (If you are not a Taobao talent, it is recommended to apply for talent first).

2. You need to have good field control ability, fluent speech, clear thinking and strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself. The video size should not exceed 3M, because the current system only supports about 1 minute.

3. Pass the basic rules test of the new anchor.

Extended data:

Common punishment cases: In the following cases, the live broadcast room will be deleted, the live broadcast right will be directly punished, and the permanent title will be cancelled directly in serious cases.

A air broadcast (hanging up): If there is no one, just put an A4 piece of paper or a small blackboard, and pay attention to going to the toilet, eating melon seeds, playing with mobile phones, etc. No effective interaction with consumers for more than 15 minutes.

B recording and broadcasting: recorded commercial advertisements or TV content.

C, double opening: two live broadcast rooms, actually the same anchor is broadcasting live.

D wechat or hieroglyphs and letters similar to wechat appear in the live broadcast room.

E, live games, watching TV, etc.

F. If you don't place an order in the live broadcast room and there is no link to the store details page, then use other payment tools (including Alipay).

G any welfare, blessing bag, exclusive link, exclusive link, spike, etc. Appears in the main picture, details page and title of the live broadcast room.

H any unofficial contact information in the live broadcast, such as wechat (including QR code mobile phone) and AliPay account (including QR code mobile phone). It's all offline transactions, for whatever reason.

1. If you receive a notice that the cover map of the live broadcast room does not conform to the specifications, please check the following points:

1, no text appears;

2, there can be no mosaic pictures, border pictures (such as very fake pictures based on ps);

3, the picture is complete, the main body is prominent, not fancy, and there can be no finely divided objects; Don't have multiple subjects, and the background should not be messy (you can see the main products recommended by this live broadcast at a glance, and the picture should be clean, concise and beautiful);

4. There can be no real models in underwear.

References:

Taobao official website-How to apply to join Taobao Live?

References:

Taobao official website-Live broadcast was punished. What is the reason?