Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - What format should I use to write advertising copy?
What format should I use to write advertising copy?
Basic format of planning copy

1. cover

(1) title

(2) the name of the planner unit or individual

(3) the completion date of the planning copy

(4) quantity

(5) Concise explanatory text or abstract.

(6) Write down the attributes (draft, draft, draft for review, discussion draft, etc. )

2. The preface is short and clear, generally no more than 500 words.

3. Content

4. Text

(1) project background analysis

(2) Project theme

(3) the purpose and objectives of the project

(4) Implementation procedures (content form, time arrangement, location distribution, personnel organization, etc.). )

(5) communication and exchange plan, that is, how to use various media to communicate with the public and disseminate organizational information; (6) budget.

(7) Effect prediction

Step 5 seize

(1) Preparation Work Schedule

(2) Distribution Table of Responsibilities of Relevant Personnel

(3) Detailed expenditure budget

(4) Relevant information

(5) Precautions

The plan should be divided into internal and external parts.

Detailed explanation of seven countermeasures in internal planning book

(1) Interpersonal Countermeasures in Planning Implementation

(2) Plan and implement the countermeasures of relevant organizations and groups.

(3) Planning and implementing financial countermeasures

(4) Planning and implementing the countermeasures of relations with mass media.

(5) Obstacles in the implementation of the plan and countermeasures.

(6) Planning and implementing relevant government agency countermeasures

(7) Legal issues related to planning and implementation.

External planning book: The core secrets of planning can't be revealed, but the peripheral participants must be interested in planning, and they must be clear about their responsibilities and action plans in this activity; Write from the other side's standpoint; Write down the benefits of the plan and the other party and related benefits reference materials with the attitude of "reciprocity":

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