Seeing this problem from my friend, I, as a counter girl in the decoration industry of optical shops, have to say a few words to help you analyze it carefully: First of all, the counter girl will definitely tell you that she will definitely make money! Why? The glasses industry, like the jewelry industry, is an industry with greater flexibility in profit space. Now people's pursuit of life is getting higher and higher. Optical shops are not only limited to functional glasses, but also become a kind of decoration and fashion representative. The glasses industry must be the future trend, so it is of course too late to enter this industry now. Secondly, how much money is invested? This question depends on your positioning of the store, whether it is low-end, mid-range or high-end. Our company focuses on the decoration of optical shops, so we know the price better. For example, a customer has opened in the county, and the price is about 30 square meters, and about 50,000 yuan will be fixed. Some of them are in the urban area, and the middle-grade shops of 40 square meters are estimated to be around100000. There are more than 80 square meters and 100 square meters. A store like that will definitely invest a lot. This year, we renovated an optical shop. The decoration of optical shops is mainly related to the grade, layout and the number of display counters. You can also pay more attention to this aspect. Thirdly, based on our 10 years' experience in focusing on the decoration of optical shops, I will give you some skills in the decoration and opening of optical shops: opening optical shops is by no means impulsive, so don't blindly think about your personal characteristics and interests. After knowing the amount of funds on hand, you will evaluate the projects to be put into operation one by one, such as working hours, working hours, working methods, etc., so as to know whether you are suitable for opening an optical shop. How to decorate the optical shop, the skills of opening a shop and doing business, and the name of the shop should be carefully considered. Incorrect name, the importance of store name is related to its own corporate image, which will directly affect product sales. Generally speaking, store names should be auspicious, catchy, distinctive and easy to remember. Let customers know themselves, appreciate themselves and trust themselves through appropriate store names, and realize long-term business cooperation. Once the name is planned, it can be passed on from mouth to mouth and publicized for free. 2. The decoration should be distinctive. Decoration directly affects the image of the store. Decoration is not for luxury, and certainly not for humbleness and cheapness. What matters is practicality, individuality and taste. Here, we should consider the harmonious collocation of colors, the display of goods, the lighting effect, the choice of background music, the route of goods viewing and so on. All this closely revolves around one principle: to enhance goodwill and promote the desire to buy. The location of the shop is very important. Store location plays an important role in the quality of store business. As the saying goes, the location of the store is one inch worse than the business. A good shop is the fastest and most active place for people, money and information exchange. Even if you don't sell anything special, you can break it even if the location is good. 4. Advertising is necessary. In the same market, the eye-catching degree and effect of advertisements inside and outside stores have become an important factor affecting purchases. In addition, we should make full use of industry media, that is, hard image advertising or soft news propaganda. A smart shop or enterprise always has an annual advertising plan, or artificially creates scenic spots, hot spots, selling points and news points; Or follow the trend and become the focus of the market and customers. 5. Be cautious in management. Advertising is a retreat, and management is pragmatic. Purchase channels, clerk management, business development, customer communication, revenue and expenditure profits, transportation and logistics are all compulsory courses in daily work, and any link that goes wrong will directly affect business investment. Business management is embodied in all aspects of the daily work of the store and runs through the whole operation of the store. As long as we grasp the working principle of grasping the middle at both ends, that is, grasping the procurement on the one hand and the sales on the other, we can improve the daily work level by management and test the management quality of enterprises by daily work. Especially in post standards, business processes, system security, customer development and maintenance, your store management quality will definitely rise to a new level.