It is reported that the favorite investment products of Japanese rich people are precious metals such as gold, accounting for 49%, ranking third in the world after China (86%) and Saudi Arabia (55%). Barclays analysis shows that traditional precious metals can maintain their value stably even when the yen exchange rate is high, so they are favored by Japanese investors. After precious metals, jewelry (36%) and art paintings (34%) were ranked respectively. The survey also found that 9% of Japanese rich people invest their pure assets in their favorite collections. In addition, from the overall survey, the proportion of nearly one-third of the rich people investing in collectibles has increased compared with five years ago. On the contrary, the proportion of investment in financial products such as stocks and bonds is relatively reduced. Insiders pointed out that the financial crisis in 2008 made many investors aware of the instability of financial products, while gold, jewelry and art paintings were relatively more valuable. Another thought-provoking discovery is that the rich usually wait until their collectibles appreciate by more than 60% before considering selling them, which is far higher than the law of stock market investment with a return rate of 20% to 30% for ordinary people. China's richest man went to Hokkaido to attend a golf conference.