Chanel insists on taking the route of the world's top luxury goods. Since entering the China market more than ten years ago, all its products have been imported from France. At present, Chanel has no brand or agent in China.

The person in charge said that Chanel is very optimistic about the China market. At present, the turnover of China District has been climbing all the way, with excellent performance. Its profit margin is above double digits, and the sales of counters are among the best in the country. Chanel's perfume, make-up and skin care products have distribution points in 36 cities across the country, while boutiques selling high-end clothing and accessories are only opened in Beijing, Shanghai, Hangzhou and Guangzhou, and distribution points selling watches and high-end jewelry are only located in Beijing and Shanghai.

At present, Chanel has spread all over East China, North China, South China and West China in China. Last year alone, Chanel added 65,438+00 counters in China.