1. Brand awareness: 202 1 On February 5, the company was listed on the Shanghai Stock Exchange. In 2022, the company entered the field of diamond cultivation. In 2023, the diamond cultivation business department was established to be responsible for the marketing and promotion of diamond cultivation. The second growth curve is expected to improve profitability.
2. Production technology: new gold processing technologies are frequent, and the production technology of gold jewelry stores is divided into melting gold, reverse molding, polishing, forming, calendering and car painting; The traditional processing technology of ordinary gold is poor, the hardness of jewelry is low, the processing types are few, and the patterns are easy to wear. After 20 14, 3D hard gold, 5G gold, 5D hard gold, ancient gold and other technologies were introduced in the industry, which solved the consumption pain points of traditional technologies.
3. Rich experience of the core management: At present, the core team of the company has rich experience in the gold and jewelry industry, and the management has strategic vision and market insight in business operation, marketing, channel construction and product research and development.