1, the founder is different: Chow Tai Fook is a brand founded by Zhou Zhuo Hua, a famous Hong Kong jeweler, but by Zhou, a Chinese jewelry queen.

2. Diamonds come from different sources: Chow Tai Fook's diamonds mainly come from the international market, while Zhou Shengsheng pays more attention to its own mine resources.

3. Different cutting techniques: Although they are all "eight hearts and eight arrows", Chow Tai Fook pays more attention to the brightness and sparkle of diamonds, while Zhou Shengsheng pays more attention to the color and purity of diamonds.

4. Different pricing strategies: Chow Tai Fook's pricing is relatively close to the people and suitable for middle-class consumers, while Zhou Shengsheng pays more attention to the high-end consumer market and the price is relatively high. Chow Tai Fook is a jewelry retailer in Hong Kong, established in 1933, and is one of the largest jewelry retailers in Hong Kong. The company deals in all kinds of jewelry, including diamonds, gold, platinum, pearls and precious stones.