As a user interactive terminal device, the gold ATM machine has the following functions: buying gold on the spot; Trust to buy gold; Gold delivery; Query the bank card balance; Inquire about the gold balance of the custody (deposit) account. Compatible with cash and bank card payment; On-site and remote monitoring support; Historical data storage, etc. Zheng, general manager of Jinhui Haina, spoke highly of it. He believes that the launch of the gold ATM machine has brought an opportunity for the reform and upgrading of the entire precious metal sales industry, and it is a milestone in the development of the industry from the traditional model to the electronic and information model. Gold self-help is the general trend of the industry and the development trend of the times. Promoting gold ATM machines in the whole country will become the focus of work after the cooperation between Jinhui Haina and the industrial and American industries. The emergence of the first gold ATM in China, whether in the domestic gold industry or the financial industry, is a new thing, which is more fresh in the eyes of ordinary people and will greatly attract people's attention and stimulate people's enthusiasm for buying gold. Since the financial crisis, as a tool to hedge inflation risk, gold has attracted more and more attention from ordinary investors. According to the data of the World Gold Council, China has replaced India as the largest consumer of gold ornaments, gold bars and coins in the first quarter of this year. As Jinhui Haina, which has been committed to the development and promotion of the gold market for a long time, a lot of business every year is the sales and repurchase of investment gold bars. In this context, the sale and repurchase of gold are also increasing day by day. However, gold is not a necessity in people's daily life. It has always been a luxury and a symbol of status. Gold, like famous cars, jewels and jade, is a luxury, and people's buying behavior for it is complicated. Customers need to know the differences of existing brands, varieties, colors and specifications, and finally decide to buy after a lot of information collection, comprehensive product evaluation, cautious purchase decision and serious post-purchase evaluation. In the past operation, a single gold shop encountered the uncertainty of recycling standardization, unequal information and the limitation of business hours, and could not provide better services to customers. Simplifying the decision-making process of gold purchase is an urgent task for China gold market. Zheng, general manager of Jinhui Haina, believes that the emergence of the gold ATM machine has creatively solved this historical problem. It makes the original physical gold shop realize the unified standardization of online sales, recycling, real-time information and quality standardization, and makes it possible for customers to buy gold and silver all-weather and in all directions. She combines luxury goods with convenient services for the first time. As a high-tech product, Gold ATM integrates computer technology, network technology, electromechanical technology, laser anti-counterfeiting technology, nanotechnology and automatic control technology. It is of great significance in the field of precious metals.