1 Wonderful telemarketing speech example

Word 1: "I'll think about it" closing method

What should we say when the customer says he wants to think about it?

Salesman's words:

Sir (Miss), obviously, unless you are really interested in our product, you won't take the time to think about it, will you?

I mean, you told me to think about it, not just to avoid me, right?

So I can assume that you will really think about it, right? Can you let me know what you really want to consider? Is it product quality, after-sales service, or what I just missed? Sir (miss), to be honest, is it because of money?

Lecture 2: "Powell" Closing Method

What should customers do when they like a product but are used to delaying their purchase decision?

Salesman's words:

US Secretary of State Powell said that he said that delaying the decision would cost the United States more than not making a decision or making a wrong decision.

Aren't we talking about a decision now?

What if you say "yes"?

If you say no, nothing will change. Tomorrow will be the same as today.

If you say "yes" today, this is the benefit you will get soon: 1, ... 2, ...3, ...

Obviously, it is better to say it than not to say it, don't you think?

Word 3: "recession" trading method

What do you do when customers talk about the recent market downturn, which may make them unable to make a purchase decision?

Salesperson:

Sir (Miss), many years ago, I learned a life lesson. Successful people sell when they buy, but they sell when others buy.

Recently, many people are talking about the market recession, but in our company, we decided not to let the recession bother us. Do you know why?

Because most people who have wealth now have established the foundation of their careers during the economic recession. They see long-term opportunities, not short-term challenges. So they made a purchase decision and succeeded. Of course, they also have to make such a decision.

Sir (Miss), you have the same opportunity to make the same decision now. Do you want it?

Lecture 4: "Over Budget" Closing Method

What will you do when the customer (decision-maker) is prepared to postpone the transaction or lower the price on the pretext of insufficient company budget?

Salesperson:

Manager XX, I totally understand what you said. A well-managed company must carefully prepare its budget.

Budget is a tool to guide companies to achieve their goals, but the tool itself usually needs to be flexible, don't you think?

If the products we are discussing today can help your company have long-term competitiveness or bring direct profits, as a company's decision-maker and manager, in this case, would you rather let the budget control you or control the budget yourself?

Word 5: "bargain-hunting customers" transaction method

What do you do when customers are used to bargaining for your quality products?

Salesperson:

Mr. (Miss) XXX, I know what you think. General customers will pay attention to three points when choosing products:

1, product quality; 2. Excellent after-sales service; 3. Lowest price.

But in reality, I have never seen a company provide customers with the best quality, the best after-sales service and the lowest price at the same time.

In other words, it is impossible to meet these three conditions at the same time, just as Mercedes-Benz can't sell Santana's price.

So if you want to choose a product now, which one are you willing to sacrifice? Are you willing to sacrifice the excellent quality of our products or the excellent after-sales service of our company?

So sometimes it's worthwhile for us to invest more and get what you really want, don't you think? When do we start delivery? )

Lecture 6: "No Deal" Trading Method

What should you do when customers are used to saying "not close" to you because of some problems?

Salesperson:

Sir (Miss), in life, there are many salesmen who have enough reasons and confidence to persuade you to buy their products.

Of course, you can say "no" to all the salespeople. In my industry, my experience tells me an irresistible fact. No one will say no to me. When customers say "no" to me, they don't say "no" to their future happiness and happiness.

If you have a product today and the customer really wants to own it, will you let the customer find any reason and excuse to say "no" to you because of some minor problems?

So I won't let you say no to me today!

Lecture 7: irresistible closing method

What should you do when the customer doesn't know the value of the product or service and thinks that the price is too high and there is some conflict?

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Two wonderful examples of telemarketing speeches

Shop assistant: How long do you think this course will last? How much money do you think it will make you in the future?

Customer:100000!

Salesperson: Your income in the next five years is 6.5438+million yuan. How much are you willing to pay to improve these abilities?

Customer: ××? (65438+ million)

Salesman: What if we only want 50,000 instead of 654.38+ 10,000? Don't need 50,000, just100,000? Don't need 10000, just 4000 yuan? If we sign up now, we only need 2000 yuan. what do you think? It can be used for 20 years, and only 100 yuan a year, 50 weeks a year, and only 2 yuan a week, with an average daily investment of 0, 3 yuan. 0.3 yuan/Tian, if you can't even vote for 0.3 yuan/Tian, you should come to class all the more. Do you agree?

Word 8: "Economic Truth" trading method

What should I do when the customer wants to buy the best quality product at the lowest price, but the price of your product is not negotiable?

Salesperson:

Sir (Miss), sometimes it is not entirely correct to guide us to make a purchase decision by price, is it? No one wants to invest too much money in a product, but sometimes investing too little also has its problems. Too much investment, thanks to a little money, too little investment, more losses, because the products you buy can not bring you the expected satisfaction.

In this world, we seldom find that we can buy the best quality products at the lowest price. This is the truth of economy and society. When buying any product, sometimes it is worthwhile to invest more, right?

If you agree with me, why not invest more and choose better quality products? After all, choosing ordinary products can't satisfy what you bring. When you choose the benefits and satisfaction brought by better products, the price is not very important, do you think?

Speech 9: "Ten Tests" Closing Method

When customers don't fully understand the product value and dare not make a decision rashly, your product or service can stand ten tests. You can use this method.

Salesman: Sir (Miss), many years ago, I found that the perfect way to test the value of a thing is to see if it can stand the test of 10 times.

For example, you may invest in houses, cars, clothes, jewelry or other things that can bring you happiness, but after owning it for a period of time, can you definitely answer this question: Are you willing to pay 10 times more for this product now than in the past?

Just like you took a class today, which helped you improve your personal image and income, or invested in a product to improve your health, then everything you paid was worth it. In our daily life, we are willing to pay 10 times for something we think we enjoy? Do you think so?

Word 10: absolute trading method

Self-suggestion: I can sell any product to anyone at any time!

Attractive telemarketing begins-when you take the initiative to call a strange customer, your purpose is to make this customer buy the product or service you introduced. However, many times, you will find that at the beginning, you were politely or rudely rejected. Now, let's see how to effectively organize the opening remarks to improve the success rate of telemarketing.

. . Generally speaking, 20 seconds after the call is connected is very important. If you can grasp these 20 seconds, you may spend up to one minute to make your effective opening remarks, including:

Introduce yourself and your company.

2. Explain the reason for calling

3. Understand the needs of customers. Explain why the other person wants to talk to you, or at least is willing to listen to you.

Get the customer's attention on the other end of the phone

. . The most important thing to take the initiative is to attract the attention and interest of customers. For strangers, most people are not ready to continue the conversation and will put down the receiver at any time. You need to prepare an elaborate script to attract the attention of the other party through the charm of your language and voice.

. . There are usually the following categories of introductions that can attract customers' attention.

1. A general description that can arouse interest

"I understand that your department's mobile phone bill exceeds 10 thousand yuan every month. The purpose of my calling is to let you know that our tariff plan can reduce your expenses by half ... "

2. Use questions to get the other person's attention

"From the information you provided, your auto insurance coverage is 5000 yuan. At present, the average cost of repairs and claims for accidents is 9300 yuan. How to plan when your insurance amount is not enough? "

3. Sincere praise

"Just as your company's leading position in the field of printers far exceeds that of competitors, the number of overnight trips provided by our company to group customers accounted for 38% of the industry last year, far higher than the second 15%."

4. Ask the seriousness of the problem

"Teacher Zhang, eight out of every 10 homeowners in our city cannot be rebuilt once their houses are destroyed by natural disasters such as fires. If you are one of these eight people, I suggest that you can learn about our ... "

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Three examples of wonderful telemarketing speeches

Use analogy

"Mrs. Hu, 56% of the houses in Dongan community are equipped with burglar alarm devices. "The success rate of community crime is lower than ours 10 percentage points. I believe that you are equally concerned about community safety ... "

6. It is mentioned that the peers familiar to customers have adopted it.

"hello! Manager Li. I am Wang Hongyan, the training consultant of Cinda Company. We are the only professional company in China that specializes in training bank representatives. We recently conducted a three-week telephone skills training for ABC, and all business personnel participated. "

7. If none of the above applies, after introducing your name and company name, ask, "Have you heard of our company?" Go to the next introduction.

Introduce the purpose of the call.

1. Third party introduction

"I'm calling you because Mr. Huang Zhijun, whom we are all familiar with, said that you are looking for ways to reduce the peak electricity consumption ..."

2. Direct mail follow-up

"I'm calling to find out if you are interested in the company introduction we sent according to your request ..."

Mention each other's recent activities.

"The customer relationship management course of China Europe Business School recently organized by your company for middle-level and above managers shows that ..."

4. Connect your products with the opinions of famous experts.

"Academician Cheng, a leader in the field of marketing, believes that the current marketing automation software needs to solve the localization problem of data formats. Your version of the desktop material is completely solved by our newly upgraded version ... "

Design the dialogue from the perspective of providing value to customers.

. . Even if your title is sales representative, you should use the title where customers can feel the value more easily. For example, you sell insurance and call yourself a financial consultant; If you sell furniture, call yourself an interior design consultant. The same is true when introducing companies and products. If you are a color printer manufacturer, emphasize that "we help enterprises to print high-quality color catalogs in a shorter time and at a lower cost" instead of simply "we produce X brand color printers."

. . If your product or service can solve a well-known phenomenon in the industry or bring about a business breakthrough, emphasize this point: our new generation of mobile phone XX completely solves the phenomenon of long-term fever of the mobile phone, and the call quality is not affected at all ... "

. . At the end of the opening remarks, if you can help the customer know more about the value to him, the conversation will usually go smoothly: "If I show you how your company can immediately increase the waiting time of customers' calls below the industry average, are you interested in discussing with me?"

. . Let's summarize the opening process: introduce yourself and the company after a polite greeting. Then focus on the customer's high concern and interest, mention the value to the customer by explaining the purpose of the call, and bring the customer to the next stage of communication.