Shopping Mall Tanabata Activity Planning Scheme (Daquan) 1 Activity Time:
20xx August 2 to August 12
Activity theme:
It's good to have you on Tanabata.
Activity store:
Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store.
Activity content:
One, "Bless the dream of Beijing's motherland" 10,000 signature activities
Second, I love surprise shopping on Tanabata.
On August 2, 20xx, a box of 5 yuan chocolates was given to 77 yuan after one-time shopping, and the single receipt was limited to 1 box, while stocks last.
Third, happy shopping won the gold medal.
20xx During February 2-August 12, 300 yuan (Juxian Store, Junan Store, Jiaonan Store, 200 yuan Store) was filled at one time on the day of the event, and the shopping receipt was used to sign up for the "Happy Shopping Winning Gold Award" appraisal activity to win gold, silver and bronze prizes. Details of the activities are as follows:
(1) Customers who have bought 300 yuan (Juxian Store, Junan Store and Jiaonan Store with 200 yuan) at one time can sign up for the competition. Eligibility is based on the amount of a single receipt, and shopping receipts do not accumulate to participate in activities.
(2) This activity takes the customer's "shopping amount" as the evaluation standard, and establishes a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall closes that night, the top three customers will win gold, silver and bronze medals respectively in the "Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by phone the next day. Please bring your shopping receipt and ID card with you when you receive the prize.
(3) Gold winners will receive gifts worth 200 yuan, silver winners will receive gifts worth 150 yuan, and bronze winners will receive gifts worth 100 yuan.
I will give you a present when you get married.
20xx newlyweds registered for marriage from August 2nd to August 8th receive 88 yuan wedding gift package with marriage certificate. Limited to 10 seats per day, while stocks last.
Fourth, commodities promote efficiency.
1, holiday gift promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.
2. Sell products such as summer school supplies, books, stationery and schoolbags in limited-time discount.
In summer, some goods such as shoes and clothes will be sold at 50% discount.
4. The first thing to show is the couple's clothes.
Planning scheme of Qixi activities in shopping malls (complete works) II. Subject of activity
Qixi Valentine's Day, China people's own Valentine's Day.
Second, the activity time
20xx，xx，xx-xx，xx。
III. Contents of activities
Activity 1: My love-I am in charge.
Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )
All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )
Activity 3: Tanabata is affectionate, and the token is affectionate.
1. Jewelry: pure gold xx yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.
Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2. Watch category:
During the event, the high-end watches were 15% off the whole audience, and a Goya series women's watch was presented (worth xx yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% off the whole audience (except special products). Xx sunscreen series is 15% off, whitening series is 20% off, Yuxi and Dr. Li are 10% off.
4. Run-up at school, and articles about family students. ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata. The supermarket snapped up xx as peanut oil 68 yuan/barrel, half price for bread, 30% off for delicious and golden baskets and other cooked food, 30% off for pasta and 30% off for irregular eggs!
6, down jacket off-season hot sale (4f down jacket hypermarket)
Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?
Fourth, advertising.
1. Rainbow Gate: Romantic Tanabata, sweet release, X month X day -x day.
2. 16 color page: 10000.
3. TV promotion
4. Meteorological Bureau publicity
5. City News
6. Shop activity kanban
7. Atmosphere decoration of activities
Shopping Mall Tanabata Activity Planning Scheme (Complete Works) 3 I. Activity Theme
Love each other and love Tanabata best.
Second, the activity time
20xx August X-August X.
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around emotion, love and family, realizing the integration of activities and marketing activities.
Four. Activity content
1, caring for each other, I love my wife and my large-scale collection activities on Tanabata.
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx My wife and I started a large-scale collection activity. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, arrange the wedding time according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded XXX with exquisite gifts from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded xxx with exquisite gifts worth 200 yuan.
The photos (which will be made into an exhibition frame after collection, and the original photos will be returned to me) promise to be handwritten, signed by customers, made into an exhibition frame and displayed at the activity site of xx Square.
Person in charge:
2, care for each other, the favorite Qixi xxx pedestrian street is 77% off the current price. (20xx August X, discounted, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, and like the large-scale theatrical performances and wonderful live activities on Qixi xxx best.
August X, xxx Square, wedding photos;
On August X, xxxxx Square wedding show;
On August X, xxxxx Square xx Culture Year series activities;
Person in charge:
4, care for each other, really love the Qixi Million Paper Crane.
Ten thousand paper cranes welcome Qixi in xxx Pedestrian Street. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared on the spot and customers can visit them.
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them in the xx Square of the pedestrian street.
On the afternoon of August X, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
5, care for each other, love Tanabata xxx Tanabata Queqiao Club!
Objective: To make use of the traditional Chinese Valentine's Day in China to hold a magpie club with the nature of social welfare, so as to attract more customers to enter and understand xxx.
Time: X month X day to August X day.
Partner: xx Radio Station
Activity theme: meet you and me, because of xxx Qixi Bridge.
Plan content:
Form:
The registration of blind date personnel is a form, and the blind date registration form is filled in;
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;
Active phase:
The first stage: the registration stage is from August X to August X.
Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;
The second stage: the blind date stage
A large-scale villagers' meeting was held in xxx on August X, and the company staff made a list of applicants.
Person in charge:
6, care about each other, love what to send to your lover on Tanabata!
In August of X-X, I bought RMB 65,438+000 in xxx, and sent a special discount card to Lan Zhi Huafu, a flower shop in xx. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7, care about each other, love the Qixi lovers love contest.
Husband and wife love contest, Qixi party, held in xx Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.