A live broadcast of No.2 Fujinfu Jewelry Store is not standardized. In the live broadcast rooms such as gold jewelry, it is not uncommon to deliver goods by shocking bargaining. In this way, the anchor with goods tries to enhance the stunt with goods in the live broadcast room to satisfy the pleasure of consumers. Bargaining in the live broadcast room ranges from thousands to hundreds, which has become a common practice. The sales scripts of this live broadcast room with goods are all pre-set scripts by the anchor and the brand. It is irrational to buy jade in live broadcast, especially under the function of beauty filter in live broadcast, which is very gullible and more difficult to defend rights.