1892, the "Diadème" series watches produced by J.J.Nordmann Company were praised by distinguished guests and Swiss elites at the Red Cross party in Geneva. What's more worth mentioning is that the brand-new scientific and technological elements and chic and elegant flower-shaped pattern design made this series of watches favored by many ladies at that time. This series of watches is the first watch in the history of Swiss watches that can change the strap independently (as shown in the left picture).
1895, after Joseph Nordemann retired, his younger brother Mr. Benoit Nordemann and his son Mr. Gan Lu took over the company. They have the same passion, pursuing higher quality and more perfect quality. They renamed the company benoit Nordemann &; Fils .
19 12, benoit Nordemann &; Fils launched the "Chronometro Sidola" series of watches and components.
19 15, the company changed its name to Nordemann &; Helena Nordemann Weil, wife of Cie .Benoit Nordemann, became a limited liability shareholder. She is an outstanding manager, and her management laid a solid foundation for Norman in the future.
1920, the company decided to officially change its name to Norman Watch Co., Ltd., and at the same time, the company began to promote its brand to all parts of the world and committed itself to becoming an international brand. Subsequently, orders from all over the world poured in, and the operation of the factory has reached saturation. Although the company keeps increasing manpower, it still can't meet such a huge order quantity.
1926, at the request of a German engineer friend Claudius Dornier, Norman Watch Company became the first postal route between Chile's Andes and Argentina.
Watch supplier. The route uses a WAL seaplane (see right), which is produced by the factory of Dornier Company in Switzerland.
Antonio Locatelli, a famous pilot, completed his flight wearing a series of hollowed-out "Fantasia" watches produced by Norman Watchmaking Company. The outstanding feature of the hollowed-out "Fantasia" series watches is that you can know the exact time just by glancing at the dial in the dark. This is because the dial adopts new elements and can shine in the dark. This cutting-edge luminous technology was patented at that time and is still widely used in the watch industry.
The hollowed-out "Fantasia" series watches are made in fine steel and equipped with a special cowhide waterproof strap.
From 1928 to 1940, after the new product was successfully launched, Norman Company decided to develop a more fashionable ladies' watch with the same characteristics. In fact, the trend at that time was to use bright colors for the words on the surface, with a strap made of lizards or silks and satins.
From this stage, these watches are more aimed at those customers who are very picky about aesthetic and technical performance. During this period, Norman introduced a small second hand, ultra-thin movement, which can display the day of the week.
The complicated structure of date and month, ladies' jewelry watches, pure gold watches, watches with luminous hands and scales.
Wait a minute. The factory tried its best to develop a large number of excellent watches (see right), which soon became the symbol of Norman.
194 1 year, Gan Lu retired and his two sons Albert and George joined the company. The two young people showed the same enthusiasm for the watchmaking industry and expanded their business to North America.
1954 In the summer, hundreds of watch connoisseurs, Norman fans and distinguished guests celebrated the 80th anniversary of Norman's birth in La Chaux-de-Fonds (right).
Many new models were introduced during the event. These watches are not only timekeeping tools, but also works of art.
Works. Many avant-garde models are classic models, and at the same time they combine mechanical complexity and aesthetics.
Elegant. Many styles are inspired by the brand's profound history and culture, while using modern
Technical derivation. Many watches launched in this activity were later in Norman Bell.
An immortal legend has been written in the history of wristwatch.
1955, Norman registered a company engaged in importing and producing jewelry and 14k gold watches in new york. The sales of watches in the American market have established a new international image for Norman brand and gained global recognition.
196 1 year, the company focused on the development and design of high-quality watches. Through professional production of high-end movements and continuous improvement of technology, Norman entered a brand-new process of long-term improvement of technical quality. During this period, the company's R&D level and design ability have always been a model of Swiss high-end watches, which have long been recognized by major professional institutions and peers. The company's professional production capacity has also been continuously improved, producing different models of high-quality, high-precision high-end movements and other parts, so it has always occupied an important position in the traditional Swiss watchmaking industry.
At the same time, the company has long been concerned about the market trends in Europe and the world, especially the emerging Asian market. Norman never gave up his plan to find a long-term strategic partner. After long-term market research, analysis, comparison, professional consultation and negotiation, it is finally determined that Shanghai Guoruixin Group and Guangxin Group, which have long-term experience in operating international luxury brands and have a history of cooperation with many world-renowned luxury groups, will serve as alliance partners, join hands with famous people in China luxury circle, and combine Swiss top watches with Italian exquisite jewelry with skilled luxury brand operation network capabilities to rebuild Norman brand's brand-new market position.
Norman introduced a series of new products in 2009. The new series of watches are made of precious metals. All the steps in the production process, including design, sample making, watch style customization, jewelry customization and quality control, are all completed in Switzerland. These are all to ensure the top quality of watches.