For example, if you are a funny toy, you may need a couple or something, so what is the age of the couple? To be sure, most of them are college students and most of them are young migrant workers. What kind of network tools are these people using? QQ？ Weibo WeChat? Where do these people gather? School forum? Wait, after analyzing these, you will know which channels to use and what strategies to adopt.
2. The above are just suggestions. The target market analysis report you asked for, I estimate that most people who know it are engaged in this industry and will not give it to you easily. All you need is to know what channel marketing is better and what strategic marketing is the best, so analyze it yourself and refer to my suggestions!
Question 2: The Forecast and Analysis Report on Production and Marketing Demand and Investment of Toy Industry in China issued by Toy Market Prospect Industry Research Institute shows that the well-known toy enterprises in the industry are mainly concentrated in developed markets such as Europe and America, including: Ha *** ro, Mattel, Danish Lego, and Japanese Bandai. With their huge scale, well-known brands, strong R&D capabilities, novel ideas and stable sales channels, these enterprises are at the forefront of the global toy market, especially the developed markets. China's toy enterprises are mainly concentrated in Guangdong, Jiangsu, Shandong, Zhejiang, Fujian and Shanghai, but 80% of China's toy enterprises are OEM enterprises.
In recent years, with the appreciation of RMB, rising prices of raw materials, rising labor costs, and stricter quality certification abroad, the production costs of foundry enterprises have risen sharply. Due to the lack of independent R&D ability and single customer structure, foundry enterprises can't pass on the rising costs to toy dealers in the fierce market, and their profit margins are squeezed. The decline in the profits of foundry enterprises leads to a lower overall profit level of the industry.
Fortunately, a number of toy enterprises with their own brands have emerged in China, such as Gaole, Huawei, Qunxing Toys, Xinghui Car Models and Orpheus Animation. Independent brand enterprises have independent R&D and design capabilities, and can quickly develop and design various best-selling products according to market changes. At the same time, the flexibility of customers and market structure ensures the pricing ability of enterprises. Generally, the profit rate of independent brand enterprises is 3-5 times higher than that of OEM enterprises. In addition, these enterprises have also begun to expand their business with the help of the power of the capital market, and their future development is expected.
Question 3: There are many ways for magic toy stores to segment the market. Here are some subdivision methods and examples.
User characteristics are subdivided, and magic toys can be divided into: children develop intelligence, professionalism, cool and so on.
Use scene segmentation, chasing girls, developing children's intelligence, street magic and so on.
Market segments have strict requirements for products. To be the first in the small market, the magic toy market itself is narrow. Be careful not to choose too small a category when choosing a market segment.
Question 4: What are the popular handmade toys in the toy market? It should be yuanchuang SmartCreate glass ice. I saw that many families bought this handmade toy.
Question 5: What toys sell well in the market now depends on the target group.
Now, there are all kinds of players, including children, adults and the elderly.
Do more or children's toys.
Question 6: Market prospect of smart toys With the continuous improvement of people's living standards in China, parents pay more and more attention to their children's physical and mental development, and more and more parents realize the importance of early childhood education, accompanied by the emergence of various early childhood education institutions! Young parents provide better conditions for early childhood education, but many factors such as high cost and tight time make more parents choose early childhood education toys. According to an authoritative survey, at present, each child in China spends nearly as much on early education toys as in 400 yuan. Among the more than 300 million children in China, 80 million urban children spend more than 30 billion yuan on early education toys every year. Together with the consumption of 250 million rural children, children in China spend more than 50 billion yuan on early education toys every year. According to the forecast of relevant departments, by 20 10, the annual consumption of early education toys in China is expected to exceed10 billion yuan. If China's toy consumption reaches the average level in Asia, the market size is expected to exceed 30 billion yuan. In addition, the Comprehensive Survey Report of China Toy Market issued by HKTDC predicts that the toy market in the Mainland will grow at an annual rate of 40% in the future, and by 20 12, the sales will exceed10 billion yuan.
Question 7: The animation toy market is booming. Now we only sell toys, and the profit is not high. There are already many toy stores in the market, and the competition is fierce, and the phenomenon of commodity homogenization is very serious. In contrast, opening an animation leisure hall is a better choice.
Animation Leisure Hall is a business model integrating entertainment, eating, drinking and having fun. Consumers can not only buy toys, books, hand-held, cultural and sports supplies and other animation products in the animation leisure hall, but also play board games, compete for heights and drink in it. The business model is more diversified and the profit will be higher!
Question 8: Chenghai Toys Wholesale Market Introduction of Children's Toys and Wholesale Markets. The main toy category in toy classification is children's toys, and children's toy wholesale market refers to professional centralized markets and centralized toy wholesale stalls. Children's toy wholesale market is an important distribution center of toy sales channels, with strong regional radiation ability, and an important gateway in the process of toy trade at home and abroad, so it has strategic significance for manufacturers and is a battleground for toy manufacturers. Toy wholesale market has a broad regional division, but it is common in centralized market in form. For example, the toy wholesale market in Guangzhou, Guangdong, gathered manufacturers from Chenghai and Dongguan in Guangdong and sold them all over the country. For example, Yiwu is a comprehensive commodity wholesale market, Yiwu toy wholesale market is sold to East China, and Shandong Weihai toy wholesale market is sold to the three northeastern provinces. In short, the toy wholesale market is the main channel for toy retail and small wholesale in the radiation area.
Question 9: How big is the toy market in China? Toys are not only exclusive to children in today's society, but can be enjoyed by young people and the elderly, because there are countless kinds and categories of toys. Take the Rubik's Cube for example. Anyone can pick it up and put it together. So in China, the potential market of toy market can be imagined!
Question 10: Where can I sit in Guangzhou children's toy wholesale market? Guangzhou Gift Jewelry Toy Stationery Market Catalogue International Toy Stationery Boutique Plaza Main products: Toy Stationery Gifts Boutique Festival Supplies Address: No.390 Yide West Road Bus Route: Bus Station Name: Yide West Station Bus Line Bus: 4 8 6 1 82 86 243 134 Yijingyuan Boutique Plaza Main products: Toy Stationery Gifts. Boutique Address: No.85 Yide East Road Bus Line: Bus Station Name: Yide East Station Bus Line: 4 8 6 1 82 86 243 134 Debao Market Main products: toys, stationery, gifts, boutique festive supplies Address: Yide Road 190 Bus Line: Bus Station Name: Yide West Jiefang South Bus Line. 2 273 243 134 86 244 552 Yideyuan Boutique Stationery Wholesale Market Main Products: Toy Boutique Jewelry Address: No.423 Yide West Road Bus Route: Bus Station Name: Yide West Station Bus Line Bus: 4 8 6 1 82 86 243 134 Yiyuan Stationery Toy Boutique Market Main Products: Toys, Stationery Gifts. : No.30 bus line on Huangsha Avenue: bus stop name: Huangsha Wharf Station bus line:16915 38 57 64 75 708181217 236 270 elegant monthly calendar gift culture boutique city. Main products: Toys, Stationery, Boutique Address: No.39 Jiefang South Road, Guangzhou (the junction of Yide Road and Jiefang South Road). Main products: stationery, boutique, accessories and other places: No.435 Yide West Road, China-Hong Kong Toy Boutique Wholesale City Main products: toy stationery boutique industry Address: Jialesi Boutique Toy City No.399 Yide West Road Main products: toy stationery gift boutique address: elite toy boutique wholesale center No.423 Yide West Road Main products: toy stationery gift boutique address: Jinjin Boutique Plaza, No.20 Zhongshan Eighth Road Main products: toy stationery gift boutique address: Haizhu Square, Qiaoguang West Road.