Mbth: JUST US was founded in 1984. Venue: Provence, France. Industry: historical development, classification, quality, concept and brand positioning of lovers' silver ornaments. Historical development JUST US's predecessor was a small silverware workshop "La maison d'amour d'uncle", which was opened by a silversmith family in the town on 1984. In the early days, JUST US was not a workshop dedicated to making lovers' silver ornaments, but a place specially designed for married people. It is deeply loved by the residents of the town because it is in Uncle's House. Mr Leon, the founder of the small workshop, likes to watch a young couple fall in love and listen to their stories in a pleasant way. In the floral fragrance of Provence, the unique design concept of this ring, which combines the characteristics of each couple, was formed in Mr. Lyon's mind. The old gentleman in Lyon is a real China fan. He has a deep memory of China's ancient exchange of tokens to convey his mind and remember his promise, but he doesn't understand China's too silent attitude towards love. In his view, true love is regardless of age, time and place. As long as he is tempted, he must speak out loudly, without fear or worry. On a whim, Mr. Lyon decided to use the concept of keepsake to build a silver jewelry brand that encourages young people to bravely find true love. From 65438 to 0990, Mr. Lyon began to promote lovers' silver ornaments in the store, and the small workshop began to gradually turn to the creation of lovers' silver ornaments souvenirs. In addition to the most loving ring, silver bracelets and necklaces also appear in pairs in La maison d'amour d'uncle, which advocates young people to dare to love and express their love. Since ancient times, the symbol of love has also given young people responsibility and commitment. It symbolizes each other's commitment and every minute of missing. 2006 is a special day for the Lyon family. The family married the first bride from China, and Mr. Lyon also came up with a couple brand, which brought this idea of keepsake from China, but advocated that young people should dare to love and express their love, and encouraged them to bravely accept and express their love in the face of true love. So, in 2008, "Uncle Love House" was registered in China, and its name was officially changed to "Only We". Since then, love has returned to its true colors, and "only us" has become a token of love between young couples in China, confirming and recording the thoughts, stories and tacit commitments of mutual love. The categories of "only us" are: couple rings, couple necklaces, couple bracelets and so on. What is different is that "JUST US" series products do not blindly pursue beautiful appearance, but pay more attention to the love connotation given to products in the production process; The process of new product research and development is a touching process for every designer. They pay attention to touching love stories collected from various channels and learn from them. Finally, they inject their feelings and ideas into the product. It can be said that the product had its own name and meaning before it was formed. In the eyes of "JUST US" designers, only products nourished by love can touch everyone. "Only We" series products are miracles born of love. For the wearer, he not only shows the love relationship between lovers, but also confirms the exclusive commitment and responsibility between lovers. JUST US standard is a token of love customized for love. High-quality products are made of international standard 925 sterling silver, and some products are inlaid with diamonds and precious stones. They are manufactured with the same level of technological standards as many international brands, and their surfaces are plated with platinum, which can prevent oxidation and keep bright for a long time. The idea of "caring for all sincere love" is that when true love knocks at the door, no matter where you are, whether you are timid or glamorous; No matter when you are, whether you are an adult, a minor or an old man. Every day, 6 billion people on our planet pass by in search of their own happiness. Only we care about all sincere love. Dare to love and dare to confess-justus's character, the way to find true love, would rather love wrongly than miss a sincere love, why wait for the passage of time, the situation is different, say love boldly, without fear or fear. Brand positioning "the first brand of token of love" In the market background of serious homogenization of jewelry industry, JUST US pays more attention to the emotional life of the younger generation, and the concept of "token of love" runs through the design concept and brand culture from beginning to end. JUST US is committed to bringing fashion and romantic enjoyment to the younger generation! And the price is moderate. Guangzhou University City's opening queue is comparable to H &；; M Yesterday, JUST US, a global model of lovers' decoration, opened its new store in Guangzhou University Town. In the morning 10, people who came to shop lined up in front of the store. Due to too many people, the team once lined up outside several guardrails preset by the store and formed a circle on the nearby Little Square. It is understood that since the birth of the brand, JUST US has taken care of all sincere love as the brand concept and advocated the concept of love that dares to love and dare to love. The idea of Token of love is integrated into every product, hoping to record the love between young couples through tokens. Its series of products, such as Mood Diary, Destiny Starry Sky, A Perfect Match, The Code of True Love, Love Memorial, Love Poem and Lucky Guardian, are favored by young couples all over the world for their simple design and rich connotations. It's just that we are in love with Swarovski in midsummer, and the classic Tanabata meets you in love. On the occasion of JUSTUS and SWAEOVSKIGEMS' Tanabata, the national chain stores launched the "Hand in Hand" Valentine's Day promotion.