Xuan Jewelry is a national chain organization integrating production and retail. It mainly deals in S925 pure silver, millipede silver, silver inlaid gems, crystals, amber, agate and pearls. The company has always established excellent quality with "fashion and high quality".

Since the brand Xuan Cuijing entered the northern market in 2009, it has been widely praised by the leaders of shopping malls and consumers of counters, adhering to the company's concept of "quality first, service first", and the company's annual sales have increased by 30% every year.