Durex: Hold your head up diligently and bravely.
Jasper: On the second day of February, the dragon looked up. Did you look up?
Dulux: Shave the dragon beard, taste Longyan, and the dragon looks up in February.
Suning.cn: Everything revives, and happiness starts from "new".
Mengniu: Looking up at the bottom, the meaning is still unfinished.
Wei Long: On February 2nd, the dragon raised its head.
Cha-cha: On February 2nd, I shaved my beard.
Meituan x beauty haircut: the dragon looks up and cuts the faucet. Girls with beautiful hair styles will not have too bad peach blossoms. Caring for single dog, Hairdressing 9.9 yuan.
Lenovo: On February 2nd, the dragon looked up and was easy to unlock.
Wangwang: Wangzai's farm calendar should be: break the house, break the wall, and don't take anything else. Avoid: marriage, migration, opening the market, entering the house.
The above posters are of different types, but they all have the same feature, that is, they adopt "festival elements+brand or product elements", such as: Meituan X Beauty Salon: Long Tou Tou Jian Long. Girls with beautiful hair styles will not have too bad peach blossoms. Caring for single dog, Hairdressing 9.9 yuan. "Looking up at the dragon" is a festival element, and "cutting the faucet" is a brand element of hairdressing and beauty. The combination of the two is natural. Later, it was a very good advertisement to get the emotional voice of the audience through the humorous copy of "Caring for single dog, 9 yuan Hairdressing 9 yuan".
So when making opportunity posters, don't forget to use the template of "holiday elements+brand or product elements". If possible, in the content of the copy, it can touch your emotions, which is an excellent copy.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).