First of all, China Gold mainly sells gold bars, and the jewelry design process is relatively simple, without complicated production and processing procedures, and the process fee is not high, so the cost is naturally cheaper than other brands. 2. China gold is mainly aimed at mass consumers, and its price is relatively close to the people. It is normal that the brand price of gold jewelry in first-and second-tier cities is higher than that in third-and fourth-tier cities. 3. Because the cost of rent, labor and various endorsements is higher than that of small cities, the price of gold in different cities is different. In jewelry stores in third-and fourth-tier cities, if the price of gold is too high, few people buy it. After all, the consumption level is objective, and third-and fourth-tier cities naturally cannot be compared with first-and second-tier cities.

1, some different brands of gold shops, even less than 100 yuan a gram. For example, if you compare China Gold, Lao Fengxiang and Chow Tai Fook, you will find that the price of gold in China is lower than that of Lao Fengxiang and Chow Tai Fook. It doesn't matter if one gram is two grams, but the difference between some heavy gold bracelets and big gold chains is more obvious. The marketing cost and leasing cost of small cities are relatively low, and the salary of personnel is far lower than that of first-and second-tier cities. Most of them attract customers to buy gold ornaments by means of low price and low consumption. At this time, the cost becomes lower, and the price of gold will naturally fall. This will lead to different gold prices in the same brand and city, so the final selling price of jewelry is also different.

2. The main reason is that the style of China gold is simple and the process complexity is different, which leads to different processing fees. Like some big brand stores, the brand effect is also part of the reason for the high price. This is why gold in China is cheap. It is normal that the brand price of gold jewelry in first-and second-tier cities is higher than that in third-and fourth-tier cities. Because the cost of rent, labor and various endorsements is higher than that of small cities, the price of gold in different cities is different. In jewelry stores in third-and fourth-tier cities, if the price of gold is too high, few people buy it. After all, the consumption level is objective, and third-and fourth-tier cities naturally cannot be compared with first-and second-tier cities.

3. The influencing factors of gold price mainly include time, style and modeling, and also have a certain relationship with the brand. If it is an international brand that has been established for a long time and has celebrity endorsements, then the price will naturally be more expensive. And some quality-oriented brands may ignore celebrity endorsements and other issues, and the price will be lower. Everyone should pay attention to analyze many factors when choosing. Different brands have different characteristics and choose according to their own situation. The international market will also affect the price of gold, which is also one of the key factors. One is that China gold is a one-stop service of self-mining, self-production and self-selling, and the overall cost price is lower than other gold brands, which will obviously be cheaper. In addition, another reason why gold is cheap is that the main business of China Gold is gold. Many other jewelry stores are general stores, but Lao Fengxiang prefers gold jewelry, and it makes sense that China gold is cheaper than Lao Fengxiang gold because gold jewelry generally charges higher processing fees. So the price will be a little more expensive.