Golden phoenix Jewelry Co., Ltd. was established in 200 1, dealing in pure gold, platinum, gold, palladium, diamond ornaments, inlaid ornaments, jadeite, pearls, crystals and other "golden phoenix" brand jewelry. From 200 1 to 20 10, the company successfully opened a number of chain stores in some large and medium-sized cities in China. At the beginning of 2004, the company was formally registered in Hongkong, and a brand-new golden phoenix Commercial Trading Co., Ltd. was established, mainly engaged in the retail, exchange and coin collection of gold and platinum jewelry.