Taizhou Xinghua has produced celebrities such as Shi Naian and Zheng Banqiao, with profound cultural background. Influenced by the general environment, the local people have a high degree of acceptance of new things, among which Mr. Cai Congjie is an outstanding representative. Cai Congjie set foot in the jewelry industry very early, and established his own brand-Cai Wanbao Jewelry with steady pace and keen vision. At the same time, it has built its own "jewelry kingdom" in the local area in conjunction with well-known domestic brands such as Old Temple Gold.

2065438+On April 29th, 2008, a team of zero-cost science and technology instructors visited Xinghua and planned a million-seeking activity for two "Old Temple Gold" stores owned by Teacher Cai, which proved the great role of zero-cost system in member marketing. During the three-day activity, the invitation rate of members of the two stores reached 60%, the conversion rate reached 45%, and nearly 2,000 new members were added to the stores. Only three days of activities, sales increased by 865,438+0% year-on-year, which is unmatched by any traditional marketing. Shops are reservoirs for customers. There are two openings, one in and one out. If the water at the entrance is greater than the water at the exit, the pool will always be full. Otherwise the pool will slowly dry up. For the store, there is no way to stop the loss of old customers. We should properly maintain loyal old customers through activities, and then put more energy into attracting new target customers. As long as the inflow of new customers is greater than the loss of old customers, the business of the store will not decline, and will even continue to rise. Attracting new customers and retaining old customers is a significant change that zero-cost system can bring to jewelry stores.