Chow Tai Fook is a leader in China's jewelry market. Chow Tai Fook is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China. Chow Tai Fook Jewelry Group Co., Ltd. ("Chow Tai Fook" or "Company") is a leading jeweler in Chinese mainland, Hong Kong and Macao. The company focuses on mainstream jewelry and precious jewelry products, including jewelry inlays, platinum _ gold products, gold products and watches.
Chow Tai Fook, the company's iconic brand, and its glorious operating history of more than 80 years are the key competitive advantages of its business. Chow Tai Fook represents its reputation and authenticity, and its products are famous for their design, quality and value.
Chow Tai Fook has an extensive retail network with more than 65,438+0,500 jewelry and watch retail stores. The Group has a vertically integrated business model, which can realize effective operation monitoring. This model enables the Group to conduct unified and close operation monitoring of the whole business through a huge retail network, covering raw material procurement, design, production, marketing and sales.
Chow Tai Fook is mainly engaged in jewelry retail, wholesale and manufacturing. Chow Tai Fook sells a wide range of goods with novel and unique styles and good taste, including 999. Pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls, Japanese pearl jewelry, etc. ; The company directly buys the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous clocks and watches, bringing diversified choices to customers.
On February 10, Chow Tai Fook Jewelry Group announced the establishment of a special fund to fight against novel coronavirus. Following the completion of the first donation of100000 yuan to huangpi district Charity Association in early February, an additional donation of100000 Hong Kong dollars was made to purchase medical materials, including masks, protective clothing, goggles and disinfection materials. Help fight the epidemic and fight Qi Xin, a frontline medical and epidemic prevention worker.
Chow Tai Fook, whose brand has been established for more than 80 years, has continuously created one magnificent legend after another over the years, including creating the image of the world's first Chinese jewelry brand with professional and high-quality jewelry design; The standardized and rigorous system has also cultivated generations of professional elites, which has contributed a solid foundation for the jewelry industry; Chow Tai Fook's mission is to give back to the society. Chow Tai Fook Charity Fund, established in 2008, has made unremitting efforts in various charitable undertakings such as helping students, helping the disabled, helping the elderly, disaster relief, public welfare, environmental protection, youth education and training, and encourages employees to actively participate in various charitable activities in society together with the company. So far, "Chow Tai Fook Charity Fund" and other funds have participated in more than 400 projects and accumulated donations have reached one billion yuan.