Market positioning and high quality. According to relevant information, Lukfook Jewelry's products are relatively good in quality, with sufficient materials and fine styles, which increases the production cost of the products, and its market positioning is the same as that of Chow Tai Fook and Lao Fengxiang. Luk Fook Jewelry Store is widely distributed, and almost every store is located in a busy area with many people, so the rent is convenient and expensive.