GLTEN is a luxury jewelry brand in China, which was founded on 20 14, and belongs to Nanjing zhenxiaocheng e-commerce co., ltd., mainly engaged in simple and modern silver ornaments, gold and jewelry.

In 20 13, a design team of 30 people was set up, and China luxury ornaments were started. Focusing on the innovation of "simplicity, oriental aesthetics" and other elements, a series of designer co-branded models have been launched, and the offline market is the main sales channel.

In 20 16, GLTEN officially launched online and offline brand image stores, and cooperated with Wanda, Kaidemao, Parkson and other large shopping malls to carry out offline promotion activities, with sales of RMB 2,065,438+065,438+0 million.

Jewelry characteristics

1. "Beauty" means gorgeous, crystal clear and dazzling.

If a gem is not beautiful, it can't be a gem. This kind of beauty is either colorful, transparent and clean, or has special optical effects (such as cat's eye, color change, night light, etc.). ), or have special patterns (such as chrysanthemum stone, agate, plum blossom jade, etc. For example, if two diamonds are transparent, the one with few defects can be polished into precious diamonds, while the one with poor transparency, many defects and black color can only be used.

2. "Long" means that the texture is hard and wear-resistant, and it can last for a long time.

One of the reasons why diamond is the most expensive gem is that it is the hardest in the world and is not afraid of corrosion. Therefore, most of the high-value gems in the world are silicate minerals with high hardness and corrosion resistance (such as jadeite), a few oxides (such as rubies and sapphires) and elemental minerals (such as diamonds), while the soft and corrosive gems (such as xiuyan jade and Southern Jade) are of higher value. But there are also a few precious stones that are not included, such as opals and pearls.

Reference to the above content: Baidu Encyclopedia -—GLTEN