Guided by the core values of love, rationality and * * *, we will promote the sincere service of our friends and become the most popular jewelry supplier in the world. Create beauty, convey love and achieve satisfaction for more and more people, benefit employees, management and shareholders, and contribute to the prosperity of the country.

Previously, in the Chinese mainland market, Zhou Dasheng mainly operated its own stores. Among nearly 300 chain stores, self-operated stores account for 70%, with more than 200 stores and nearly 100 franchisees. This self-operated management system has suffered severe challenges and unprecedented impacts. The shift of business crisis in shopping malls has led to the gradual dilution of profits and delayed the development and construction of brands. Inspired by the ancient "two-in-one" culture of the Chinese nation, Zhou Dasheng continued its tradition of strategic leadership and strategic victory, integrated resources, and proposed that the company's strategic focus should be shifted from self-management to franchising to create a "Taiji" business model.

In the Tai Chi model of Chow Tai Sang Jewellery, the self-operated business is entity operation, which is "Yang"; Franchising business is virtual operation, which is "yin". The company's strategic focus will shift to the Tai Chi center with the combination of reality and reality and the rotation of yin and yang; Based on Taiji's theory of "whether or not there is mutual relationship, difficulty and complementarity, similar length, high and low inclination, harmony of sound and sound, harmony of front and back", self-employment and joining can bring out the best in each other and show endless tension in clever combination.