So, how do novices choose categories when they enter Pinduoduo?
First of all, before entering Pinduoduo, businesses must do a good job in market research and obtain relevant data, such as which categories are easier to do, which are the red sea and which are the blue sea, otherwise they will choose blindly, and the final result will be very bad.
There are two main directions for choosing more categories. First, it is based on the resources in the hands of merchants themselves. For example, if you have the advantage of supply, you can directly choose the category of goods.
However, if you don't have a source of goods and a good choice direction, it is still recommended for novice sellers to choose popular categories. Although the competition is fierce, there will still be some sales if the traffic is large.
1, customer price insensitive category
This has to say that some luxury jewelry and jade products, customers are relatively not very sensitive to the prices of these products, but more concerned about the value of the products, is it true?
The more sensitive the customer is to the price, the more likely it is to have a product price war, and only through price war can we win. "Small profits but quick turnover" is the characteristic of low-priced products.
Of course, these products are a minority after all, and I just provide an idea.
2, uncommon and unpopular
If the market where your product is located is relatively unpopular, then the opportunity is great. Especially if this unpopular industry becomes popular in the next few years, the opportunity will be even greater. Look directly at a case: Hanfu.
Step 3 focus on hot topics
Keeping a close eye on the platform dividend is an essential factor for every e-businessman.
Last year, there was a very popular TV series in The Untamed. Many Taobao sellers seized the short-term traffic and sold it everywhere.
This is just a typical case, including the previous cat claw cup.
This kind of product has a large flow. If we seize the opportunity in time, we can sell it early and make a relatively good profit. But this profit is short-term and will be recovered as soon as possible.
4. Seasonal and holiday products?
Seasonal products, such as scarves, gloves and cotton-padded jackets, are all seasonal products.
Holiday products are easy to understand, such as the annual Queen's Day, followed by white day, April Fool's Day, Children's Day, Dragon Boat Festival and National Day. In some festivals, there will be some products that conform to the festive atmosphere, which we call holiday products.
You can also choose products according to seasons and festivals, but it is best to lay out such products early, because peers and opponents also start preparing early, so as to have more sales and rank high before holidays.
A seller sold Spring Festival couplets many years ago, with 450,000 orders in 20 days, ranking first in the industry and earning a lot of money.
Selection of products is a very important part of operation, so it is better to spend more time choosing blue ocean goods of that kind of sketch. After all, the number of merchants in Pinduoduo is far less than Taobao, and everyone sells everything. Merchants can quickly reach the forefront of this category by mining some subdivided goods.
In short, when choosing commodity categories, you should either look carefully or choose the popular ones conservatively. Now everyone knows what kind of cosmetics belong to. The category selection of merchants with many products is very important, which is directly related to the future development of your store, so before you decide to open a store, you must think clearly about what category you want to do.