Theme Scheme of Store 520 Activity 1 I. Activity Time
Xx，xx，xx-xx，XX
Second, the theme of the event
Talking rose xxxx jewelry conveys your love.
Third, the background of the incident
Every festive season, I miss my parents twice, and the good festivals from xx to xx are connected. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude to their lovers or lovers with the sweet-talking rose when giving gifts, so that xxxx jewelry can be attached with emotional significance, and consumers' hearts can be touched through emotional appeals, and emotional marketing can win.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xxxx jewelry brand and seize market share;
3. Further improve the brand reputation of xxxx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Love Talk Rose xxxx Jewelry Delivers Your Love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Where you buy 1000 yuan or more in xxxx jewelry store/counter, you will be given a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lover or lover, and then send them with jewelry, so that the lover or lover can get a noble diamond and an emotion at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shoushou" and "Shan Mei" series) will be sold at the same time at the headquarters, so as to move customers and complement each other with this activity, and make this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and xx booths in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Theme Scheme of Store 520 Activities II. Activity Background
Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
Second, the theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
III. Purpose of the activity
1, the ultimate goal: to increase product sales.
2. Direct purpose: improve brand awareness and reputation through activities.
Fourth, the activity time
May10-may 20th.
Verb (abbreviation for verb) activity place
Xx jewelry, xx area, every selling point.
Organizer of intransitive verbs
Xx jewelry co., ltd.
Seven. Event details
Divided into three parts:
1, dedicated to lovers who can spend Valentine's Day.
2. Dedicated to lovers who can't spend Valentine's Day.
3. Dedicated to single aristocrats.
Details are as follows:
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. )
Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"True Statement Collection"
Participants fill in your declaration on the cards specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May xx. Be sure to leave your contact information. We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )
Theme Scheme of Store 520 Activity III. Activity Conception
Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
Second, the theme of the event
Skillful communication is the first line of romantic marriage.
Third, the object of the activity
All customers, spectators and potential customers.
Fourth, the activity time
Xx，xx，xx-xx，XX
Verb (abbreviation for verb) activity place
Each store will make its own arrangements.
Sixth, the number of applicants
The maximum number of men and women is xx, ***xxx.
Seven. starting plan
1, personnel requirements:1male and female couples over 8 years old.
2, through various means (online and offline platforms) and other media publicity, arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.
The focus of this activity is how to propose marriage, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
Eight. Activity content
1, game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2. Needle-piercing competition for 100 people
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
Nine, site layout
Simple decorations such as ribbons, paper cranes and flowers, such as being held at night, need to use lighting to create an effect.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
X. Equipment required for activities
Heart-shaped number plates, gifts, etc. (prepared according to the needs of the activity)
XI。 Shop promotion activities
Discount and price reduction: gold promotion and jewelry discount and price reduction promotion are designed by each store.
1, 1 Give a "xxx" gift with a value of XX yuan when jewelry consumption reaches XX yuan.
2. If the jewelry consumption reaches xx yuan, give a gift of1"xXX" worth XX yuan.
3. If the jewelry consumption reaches xx yuan, give a gift of1"xxxxx" worth XX yuan.
4, theme counter price product promotion: silver jewelry, jade, other precious stones, to protect traditional culture, love, true love as a long-term focus on rendering, special promotions;
Twelve. Employee incentive plan
At the discretion of each store. It is suggested to set up additional single-day or single-item rewards in addition to the fixed commission. For example, 200 yuan was awarded the first prize of 1 on the same day, and the jewelry sales on that day exceeded 100 reward 100 yuan, which was cashed on the same day.
Theme Scheme of Store 520 Activity 4 I. Activity Time
May 20th (Monday x)-xx (Monday X).
Second, the theme of the event
Destined to buy at x520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, buy roses with a total price exceeding X yuan on X day (gold ornaments with a total price exceeding X yuan), and give a piece of affectionate chocolate (worth X yuan) or roses with a value of X yuan.
On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)
2. SMS fee: X yuan
3. Other expenses: X yuan
520 Store Activity Theme Scheme 5 I. Activity Theme
True lover, xxx store puts "price" for your love.
Second, the activity time
X month x day
III. Contents of activities
1. I am "gold" and pay for love!
Confess to buy gold and send a couple ring.
During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings with a value of 199 yuan. (Each gold jewelry is limited to one pair of silver rings)
Gold is special for sending true feelings, and two grams of 520 express you.
Thousands of gold, 520 yuan, and so on (the cost of refined gold is calculated separately), the quantity is limited, 200 pieces of gold ornaments participate in the activity, and gold bars do not participate in this activity.
2. I am a diamond, and I put a price on love!
Confess to buy a diamond ring and give you 520.
Buy more than 3000 yuan of diamond jewelry during the activity. After one year, you can add value to 520 yuan and replace it with a new one. For example, a customer can buy a diamond ring with a price of 3,200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3,200+520 = 3,720 yuan.
Confess 520 and win a diamond ring for life.
In the afternoon 12: 00- 14: 00 and the interactive site arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).
Couples who express their love on the spot need to help each other when they participate in the activity of "blowing balloons to win diamond rings". Both sides can choose a balloon and work together to blow it up to see the corresponding prizes in the balloon.
Prepare:
① 30 pieces of silver pendants worth 52 yuan,
② The value of 88 yuan diamond bracelet is 2 1.
③ Value 13 14 yuan 1 diamond ring,
Participate and win prizes! ! !
3. I am a xxx shop, offering a price for love, and killing it in a limited time!
A. Gem tremella nail
B. silver necklace
C. silver pendant
D. silver ring
E. good luck golden pig
A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.
(Determine the proportion according to the products of your own store)
Fourth, the activities of publicity.
on-line
Leave a message on the WeChat platform and go to the store to receive beautiful small gifts.
Wechat community, employee circle of friends frequently promotes publicity.
Old customer community maintenance, activity notice
Offline
1. Post promotional materials at the entrance of the store, change the LED subtitles, and arrange a suitable atmosphere for the event to attract people.
2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.
3. Distribute publicity pages before the event and intercept them around the store during the event to attract customers;
4. Greeting language changes according to the content of the activity, and employees' dress can be adjusted appropriately according to the activity.
5. Cross-industry cooperation to place an activity booth in the store.
Salesperson training is to publicize time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be accounted for in place and be familiar with the drill. ......
Verb (abbreviation of verb) material preparation
1. promotional materials
2. Gift materials
3. Counter product materials
4. Materials arranged in the atmospheric scene
(Follow up the materials in the early stage of the activity, and control the adjustment during the activity to avoid the backlog .....)
Six, target decomposition
1. Division of labor
Do a good job in the decomposition of activity performance goals, clarify employee goals and implement the work.
2. The system with clear rewards and punishments should be clearly communicated during the activity, put in place and communicate with the clerk.
(Note: For the shift of activity time and diet and rest, you can prepare some dry food and buffer it when you are busy. )