Next, let's analyze the advantages and disadvantages of various promotion channels:
exhibit
Advantages:
Companies that often go to exhibitions should know that at exhibitions, customers can see your products directly, truly and closely, and you can have face-to-face communication with customers. People who go to exhibitions are basically related to the industry. If the communication is smooth and the understanding is deep enough, there is a greater chance to sign the bill now, which saves the development steps such as telemarketing, visiting and customer tracking, and saves time and cost.
Disadvantages:
However, with the development of the times and the support of national policies, more and more companies are engaged in foreign trade, often companies in the same industry grab a lot at the same exhibition. At this time, it should be the advantage of the supplier and become a disadvantage. It is much more efficient for customers to shop around at the exhibition than online shopping. After all, your products and your team are all in front of customers, and the advantages and disadvantages are also here. Customers can find the quality of similar products just by looking around. When he finds the right one, you will have nothing to do, so it is a bit difficult to develop customers at the exhibition. This waiting promotion method is no longer applicable in this growing foreign trade market.
Foreign trade b2b platform
Advantages:
Under the background of this Internet era, online transactions have become the mainstream trend. With the rise of many b2b platforms such as Alibaba, international trade has become simpler for small and medium-sized enterprises. Take Alibaba as an example, the platform itself is well-known. Whether customers or suppliers, engaged in foreign trade or planning to do foreign trade, everyone first thinks of Alibaba, which has a low threshold and is friendly to SMEs. The b2b promotion model gives people the impression that the platform is here and the resources are there.
Disadvantages:
Companies of all sizes try their luck here, but luck is not so easy. The more people come in, the greater the competition, the lower the threshold and the lower the inquiry quality. Are all relative. In addition, Alibaba is mostly small and medium-sized enterprises, no matter how much you spend on advertising, you can't beat big enterprises.
google promotion
Advantages:
To tell the truth, in the current form, the most potential way to promote foreign trade should belong to Google. Google itself is a foreign search engine, and foreigners basically search for relevant information through Google, just like Baidu in China. You open Baidu, casually search for a keyword related to your industry products, and look at the advertisements on the display page, and you can guess a rough idea. There are only a few advertisements on a display page, up to four or five advertisements, which reduces the competitiveness a lot and is more direct than Alibaba being promoted by Google to find a needle in a haystack.
Disadvantages:
Not applicable to all industries. Generally, the customers of Google search product sources are basically corporate buyers. These products are relatively professional, unpopular and high-end (mechanical steel, jewelry, diamonds). It is suggested to find a promotion platform first.
Foreign social media promotion
Advantages:
Several major foreign social media: Facebook, Twitter, linkedin, sns, etc.
Social media promotion is actually similar to domestic new media. Just like many domestic enterprises now open accounts on WeChat official account, Little Red Book, Weibo and other platforms to promote their products and services, these are relatively new promotion methods. It is right to go with the flow. This is the truth of promotion. Push where there are many people, not to mention the effect. Let the public see you first is the key. Don't say that the smell of wine is not afraid of the depth of the alley. In this competitive and fast-paced era, not everyone is willing to take the time to find you. You have to come out on your own, and only with the attention of others will there be opportunities for cooperation!
Disadvantages:
Social media, like Google, is not suitable for all industries. Be sure to identify the positioning of your products, do a lot of market research before promotion, and it is best to find a company specializing in foreign trade promotion. After all, professionalism is better than detours.
No matter which promotion method has advantages and disadvantages, it is not perfect, only the one that is most suitable for your company's development is the best.