Cartier 1853 moved to rue Neuve des Petits Champs 5, and 1854 welcomed the first American guest. During this period, France was under the rule of Charles Louis Napolé on Bonaparte. After a riot, Paris resumed its flashy atmosphere, and celebrations and dances became daily social activities. Glory of the Second Reich greatly promoted the operation and development of Cartier Company.
Because of winning the favor of Napoleon's young cousin, Princess Mathilde, Cartier's business flourished rapidly and was very popular among the royal family and nobles in Paris at that time. 1859, Cartier moved to the most fashionable central area of Paris-No.9 Avenue Italia. In the same year, Queen Eugénie ordered a silver tea set from Cartier. Queen Elizabeth of Belgium also has a crown customized for her by Cartier. Cartier also became friends with Charles Voss, a world-famous fashion designer at that time. The two families cooperated for a long time and eventually became in-laws. 1860, Prince Saltikoff of Russia became a Russian customer of Cartier. 1888 Cartier created the first jewelry watch.
Louis-Francois wanted his career to be passed down from generation to generation in the family, so he passed on his craft to his eldest son, Louis-Francois Alfred (1841–1925). Cartier cooperated with his son as a partner to run the company, and finally handed over the management right to him on 1874. Later, Alfred and his son Louis Cartier continued Cartier Company at 1898.
Cartier took an important step in 1899, and moved its store to Paris High-end Commodity Center 13. The decoration style of the century-old shop is elegant and luxurious, and Cartier has not moved until 2 1 century.
In order to realize his ideal career, Alfred entrusted the international management of Cartier to his three sons. Louis Joseph (1875–1942) is in charge of the shops in Heping Street in Cartier. Louis Cartier is the creator of aestheticism and has a good business mind.
1902, Alfred asked his second son, Jacques Euler (1884–1942), to open a shop in Burlington Street, London, in charge of business in London. At the same time, the youngest son (Pierre Camille) (1878–1964) went to new york to open a shop and develop American business. The Morton factory building on Fifth Avenue became Cartier's headquarters in the United States. Cartier bought this building with a pair of black pearl necklaces and the wife of a new york real estate tycoon. At that time, the market value was set at one million dollars.
After two generations of unremitting efforts, Cartier has gradually developed into the most respected watchmaker and jeweler in the world, and is highly respected by the European royal family. The British Crown Prince of Wales praised Cartier as "the jeweler of the emperor, the emperor among jewelers." 1902, Prince of Wales specially ordered 27 crowns from Cartier, and wore them at the coronation ceremony of Edward VII. Two years later, in 1904, Edward VII awarded the Cartier Royal Committee. Since then, Cartier has been appointed by the royal families of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and Albania, as well as the Orlean family and the Principality of Monaco.
Although customers all over the world were scrambling to order jewelry accessories from Cartier at that time, the Cartier three brothers were not satisfied with their efforts for customers. Therefore, they take boxes of jewels to all parts of the world, and often take quite risky trips to pursue more innovation and find new sources of inspiration.
At the request of his brother Louis, Pierre went to Russia to find the most exquisite enamel and precious animal carvings, so as to compete with the famous Russian jeweler Karl Gustavovich Faberge. 19 12 The Paris Municipal Committee presented the royal jewel eggs made by Cartier to Nicholas II of Russia. This treasure is now on display at the Metropolitan Museum of Art in New York. (pasted)
"If you love her, give her Cartier jewelry!" Now, Cartier jewelry has become the dream of lovers all over the world, and its classic red box has long been a symbol of luxury and true love. After 160 years of wind and rain, countless dazzling excellent works have been created.
1936 65438+In February, King Edward VIII of England, who had been on the throne for less than a year, decided to abdicate in order to marry Mrs. Simpson, an American citizen who had been divorced twice. To show his love, he became the Duke of Windsor and asked Cartier to design jewelry for the Duchess. This important task falls to Jenny. The love story of the Duke of Windsor's "No Beauty" deeply touched her and reminded her of the hopeless future between herself and Joseph, Cartier's heir. As a contestant of the first prize in Cartier Design Competition, Jenny was lucky enough to enter Cartier Company by chance. Her flamboyant personality and fearless courage have enabled her to see a new world in the field of jewelry design. She advocates that art design should return to nature and seek inspiration from animals and flowers in nature. In order to get the source of art, this adventurous woman actually applied for an investigation in the American jungle and encouraged Joseph, the heir of the Cartier family, to explore with them. Joseph agreed to this tie.
During those days in the American jungle, they were in the ocean of wild animals, breathing the fresh air of nature, and their hearts were full of infinite artistic feelings. On this day, most members of the expedition rested in the camp, but Jenny and Joseph were attracted by a beautiful American blue grass and left the team. ...
Jenny and Joseph soon fell in love. Joseph has a wife and children, but in the primitive American jungle, they completely abandoned the shackles of the secular, and even forgot the age gap of 20 years between them, indulging in passion. There, Jenny and Joseph appreciated each other and had no regrets. However, the huge identity gap makes them unbearable to the pressure of public opinion and family. On the one hand, they appreciate the original rough and magnificent scenery of American grassland, on the other hand, they look for design elements and inspiration from the magic of nature.
Jenny racked her brains to interpret this love with a brand-new style in jewelry design. Finally, Jenny remembered the scene of distress with Joseph in the American jungle. She put all her feelings into the design, and designed a series of jewelry such as cheetah brooch, bib necklace, tiger eye with long handle and duck head brooch. Then, a jewelry box containing 57 Cartier jewels was sent to the Duchess of Windsor. She was moved to tears by her husband's love. The cheetah-shaped brooch made her fondle admiringly. The little platinum cheetah with bright diamonds holds a pillow-shaped ruby weighing 18.29 carats, and its emerald-inlaid eyes shine with soft and alert light. Since then, the Duchess of Windsor and her husband have taken a cheetah brooch with them everywhere. She knows that this brooch hides another woman's sad emotional sustenance.
Jenny succeeded. When she toasted Joseph with tears in her eyes, Joseph's wife discovered the secret feelings between her husband and Cartier's ace designer, and also found out the agreement she reached with the Cartier family. She immediately warned her husband and Cartier's family that if she continued to let Jenny stay, she would expose the scandal between Cartier's heir and artistic director. Jenny was heartbroken to see Joseph haggard with pain. She doesn't want the people she loves to suffer, and she doesn't want to see the image of the jewelry brand that she has devoted countless efforts to be damaged because of her. She thinks it's time to let go.
1942 In the summer, on a starry night, Jenny and Joseph met by the Seine River and made their final farewell. Joseph took out a red box with a delicate pear-shaped diamond ring in it. When he put a ring on Jenny, she burst into tears. But she never imagined that this ring is not a promise in this life, but an agreement in the afterlife. On the way back, Jenny's car had an accident. Joseph didn't drive that day. He was in her car. He was badly injured and never woke up.
Cartier jewelry has become a brand story because of a legendary love story.