A brand's logo and other VI and SI systems are all part of the brand's overall strategic positioning, and are intuitive brand image display. In order to cater to the aesthetics of young consumers, Jinliufu Shangmei Jewelry began to transform from 20 18 to a younger brand, and launched a brand-new VI system such as logo, especially upgrading the image of the terminal store SI.

Jinliufu Shangmei logo is quite different from the old logo image of traditional jewelry brands. Jinliufu Shangmei logo directly uses exquisite Chinese characters, which is more intuitive than the picture logo. At the same time, the slender fonts exude the breath of "Shang" when they were young; Font strokes are soft and beautiful, highlighting the "beauty" in the brand.

The terminal image of Jinliufu Shangmei takes "jewel palace" and "hibiscus flower" as design elements, which symbolizes that the princess and queen living in the palace are noble, but they also hope for love. Women with ordinary status also have their own princess dreams and queen dreams. It is helpful to convey love, witness love and realize the dream of princess and queen. Hibiscus flowers bloom in the morning, close at night, and bloom again the next morning, just like the sun keeps setting and rising, but it is endless, showing brand letters in all directions.

The brand-new upgrade of the terminal image represents Jin Liufu Shangmei's pursuit of every exquisite and perfect detail. Simple and modern store style, humanized layout, scientific route planning, matching of lighting, background color and jewelry make the store image younger and more fashionable. The brand-new visual brand recognition system will deepen the shaping of brand temperament, form personalized visual distinction, transform China with brand "rejuvenation" and start a brand-new brand image upgrade.