According to the inquiries of Cheng Cheng Encyclopedia and Xinzhi Encyclopedia, FRED is a well-known jewelry brand from France, which belongs to the first-line brand, but belongs to the high-end brand. Founded in 1892, the United States is one of the top ten jewelry brands in the world, and Bulgari is also a high-end brand and a world-famous luxury brand. Its main products include watches, jewelry, bags and perfumes. Therefore, from the perspective of grade, the two are equally high, both of which are high-end grades.

FRED was founded by Mr. FredSamuel in Paris on 1936, and now belongs to LVMH Group in France. He mainly deals in gold, platinum and diamond products, including bracelets, rings, earrings, necklaces, watches, chains and ropes.