Liu Yifei is an actor himself. Mulan, her leading role, is a great achievement in her acting career, but her achievements are not necessarily related to her extravagant endorsement. Many famous stars don't have extravagant endorsements, such as Jackie Chan, an actor we are familiar with, who won the Oscar for Lifetime Achievement, and there is no extravagant endorsement. So it doesn't mean anything that an actress has extravagant endorsements. People don't like her because she is the spokesperson of a famous brand. As an actor, Liu Yifei will be deeply remembered by the audience only by virtue of his excellent works and acting skills, and will win such a great reputation.
Liu Yifei's career has not been very smooth in recent years. He has never published any works, and occasionally shoots magazines and receives advertisements. So her fans are basically those old fans, and there is no traffic. However, when the brand is looking for a spokesperson, it pays great attention to the flow of this endorsement. Liu Yifei didn't get out of the trough of her career until she took Mulan, so it's normal that she hasn't made a big endorsement yet. But after Mulan, there will be many wonderful things waiting for her. Anyone who knows Liu Yifei knows that she doesn't care much about these endorsements.
Liu Yifei is very clear about her position and what she wants, so it is an actress's duty to make movies and bring more excellent works to the audience. Many stars want to make a lot of money after they become famous and take on various endorsements. Liu Yifei has been keeping a low profile since she became famous, which is why she makes people feel good.