Summary of Taobao Work Plan 1

First, the improvement of shops.

If you want to do a good job, you must sharpen your tools first. A good shop decoration can bring good visual enjoyment to customers and enhance the shopping experience. At the same time, good classified display and other factors can also improve the conversion rate of purchase. There are several aspects about the perfection of the store.

1, overall decoration of the store

It is suggested that Wangpu be upgraded from the standard version to Wangpu 20 12, or the extended version, which can add more modules, facilitate product classification and have a stronger visual experience.

After the upgrade of Wangpu, the homepage of the store will be renovated. Key points: select one or two products for key training and make posters of corresponding activities; Product classification can be divided into three pieces (950px) according to pillow, radiation protection suit and soap, and then the left side is classified +750px.

2. Shop details decoration

Product title: avoiding the appearance of dog skin plaster and psoriasis will reduce the natural search ranking.

Baby details: make relevant connections and highlight the selling points of products.

Second, in terms of operation.

Basic store settings, such as store name setting, automatic loading and unloading of goods, window recommendation, slow-moving baby optimization, mobile phone store activity setting and other official store services, suggest canceling cash on delivery and opening fast credit card payment.

Single product optimization, title, details, associations and keywords.

Pay attention to the official related activities of Taobao and the secondary pages of related gangs and categories, and make corresponding activity planning in the later stage of the corresponding activity link.

Third, the stage task of the goal

The decoration of the store was basically completed in the first 7 days, and it can be postponed for about 3 days according to the actual situation.

In the first month, uv and pv increased slightly, and the number of transactions in 30 days was 50+. In the second or third month, according to Taobao related activities, there is a data explosion period. After the outbreak period, strive for data stability and further expand, with 400 transactions in two months and 30 days.

In the fourth month, the store was basically on the right track, doing a good job in daily operation and further promotion of activities, and 600+ transactions were made in 30 days.

Chapter 2: Taobao Store Operation Plan

Personnel positioning and requirements

1. Organizational structure

2. Job responsibilities

2. 1 Taobao store manager

1, responsible for the overall planning, marketing, promotion and customer relationship management of online stores;

2. Responsible for the daily operation and management of online store revision planning, shelf, promotion, sales and after-sales service;

3. Responsible for the daily maintenance of online stores, ensure the normal operation of online stores, and optimize the ranking of stores and commodities;

4. Responsible for implementing and cooperating with the company's related marketing activities and planning store promotion activities;

5. Be responsible for collecting market and industry information and providing effective solutions;

6. Make a sales plan and lead the team to achieve the sales performance target;

7, customer relationship maintenance, handling related customer complaints and disputes.

2.2 Customer service personnel

1. Through the chat software, patiently answer all kinds of questions raised by customers, reach a happy transaction between the two parties, and handle the ordering information.

2. Be familiar with various operating rules of Taobao, handle customer needs, modify prices, and manage stores.

3. Answer customers' questions, guide customers to buy and facilitate the transaction.

4. Provide after-sales service for online customers, and timely solve customers' questions and requirements with a good attitude, provide after-sales service and solve general complaints.

6. Cooperate with the promotion of the company's Taobao stores and independent websites, and publish advertisements and promote stores in various groups and forums;

2.3 Online Shop Artist

Main work contents (PS synthesis, color matching and matting must be skilled and experienced 1 year or above).

1. Responsible for visual planning, design and product description of online stores;

2. Be responsible for the processing and typesetting of the pictures in the later stage of the product model of the website.

Application requirements:

1. Love vision and have a natural sense of touch with design. Pursuing perfection.

2. Have the ability of web page graphic design and graphic design, and have more than one year working experience.

3. Be familiar with the functions of putting Taobao goods on shelves and editing treasures;

4. Familiar with Dreamweaver, Photoshop and other related design software.

5. Good team spirit, patience, serious and responsible, honest and reliable, able to work under certain pressure.

6. Skilled div/css writers are preferred.

2.4 online shop editor

1. Be responsible for the related work of putting products on and off the shelves of online stores;

2. Responsible for the writing of baby description text and picture text of online store products.

3. Be responsible for the conception and writing of promotional activity copy;

4. Responsible for editing and modifying the product titles of online stores;

2.5 Logistics personnel

1. Pack goods and products as required, be responsible for logistics matters such as procurement and delivery, and count inventory.

2. Strong customer service awareness and team spirit.

3, can bear hardships, be practical and careful, and can cooperate for a long time.

4. Experience in online shop packaging is preferred.

Description of responsibilities:

1, responsible for goods warehousing, warehousing, delivery and packaging.

2, accurate check bill and commodity number, quantity, etc.

3. Register the delivery record of goods.

4, regular inventory warehouse.

2.6 Online shop promoters

1, responsible for optimizing the products in the station and optimizing the product ranking according to Taobao search rules.

2. Be responsible for attracting customers through third-party platforms, including forums and Weibo.

3. Be responsible for exchanging friendship links with relevant stores.

4. Responsible for the registration and contact of Taobao activities.

5. Need more than 1 year Taobao promotion experience.

Shop-style architecture

1, template selection

1. 1 template is the structure of the whole shop page. Taobao has a complete template to buy or write by itself.

Because I have been writing for a long time, I suggest buying a template directly (ranging from several hundred yuan).

1.2 template selection should conform to the characteristics of products, such as clean and fresh templates and fashionable and gorgeous templates.

2. Image processing

2. 1 product photography, product photography greatly affects customers' desire to buy, so you need a certain amount of water products, so you can choose to shoot by yourself or on location.

2.2 Product picture processing, the finished picture can only be used after being processed by the artist.

2.3 The production of advertising pictures requires the artist to have a good thinking design to ensure the beauty and appeal.

3. Copying

3. 1 Product description, introduction and copywriting shall conform to online reading habits, strong incitement and Taobao search optimization rules.

3.2 The copy of advertising activities, product promotion and activity promotion should be concise, vivid and inflammatory.

4. The product is put on the shelf

4. 1 sort out the product classification, model, picture, copy and price, and upload them to the backstage of the store. There can be no difference between product classification, model, pictures and instructions.

4.2 Handle home page layout pictures and product links.

5. Publishing shop

5. 1 The store can publish it at any time after the above work is completed.

5.2 General stores are released in the early morning.

store operation

1, workflow establishment

1. 1 Working hours, and formulation of the duty list.

1.2 Formulation of warehousing, distribution and logistics processes.

1.3 Formulating new commodity release rules.

1.4 shopping guide rhetoric, formulated by FAQ.

1.5 Establishment of return and exchange mechanism.

1.6 Develop a customer complaint handling mechanism.

1.7 Establish a customer return visit mechanism.

2. Product price strategy and marketing activities.

2. 1 The commodity price of the whole station should not be set too high or too low. Take the civilian route. Too low price is not conducive to the establishment of brand and profit, and too high makes consumers flinch. We can study the pricing of similar products on Taobao to set an ideal price.

2.2 Identify 3-5 main products (explosive models), and give priority to the registration of these products in future activities, so as to attract customers, do a good job in related sales, and drive the sales of the whole station with the sales of main products.

2.3 It is very important to control the way and frequency of promotion. Generally, there is a discount when the promotion is limited, and it will be reduced when it is full. There are also packages, customer coupons, coupons and so on. Promotional activities can be carried out monthly, quarterly, holidays and quarterly, and can also be promoted according to demand.

2.4 Opening taobao guest, distributing and utilizing all kinds of free and paid resources in Taobao Mall.

3. Taobao resource table

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