1, brand positioning is different: artisans mainly face the high-end market, focus on creating high-quality and high-value jewelry products, and emphasize the inheritance of traditional crafts and skills. Chow Tai Fook pays more attention to the mass market and has a richer product line, covering from the low end to the high end.

2. Different brand historical inheritance: Craftsman-made jewelry is a long-standing jewelry brand in China, which was founded in the Qianlong period of the Qing Dynasty with a history of hundreds of years, while Chow Tai Fook is a jewelry brand in Hong Kong, which was founded in 1933 with a history of nearly a hundred years, so craftsman-made jewelry is doing well.