As of June 28, 2022, the price of gold fell slightly. The domestic gold price is tentatively reported at 394 yuan per gram, and the domestic basic gold price is 393 yuan per gram. However, the retail price of gold in branded gold stores is basically above 500 yuan per gram, among which the price of Laofengxiang Gold is 5 12 yuan per gram, and smaller brands such as Intel Gold are generally above 460 yuan and below 500 yuan. Comparatively speaking, Lao Fengxiang's gold is a little more expensive than pure gold.

Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China.