If it is reliable, the direct store opened by the physical big-name jewelry store on the Internet is absolutely reliable. Chow Tai Fook, Lao Fengxiang, Zhou Dasheng, Bulgari, Cartier and Tiffany all have online stores, and these online stores are absolutely reliable (unexpectedly, big-name jewelry is a three-word name, just right-my jewelry brand is also a three-word name: Ren Naizhen). In addition to reliability, we should also consider the price factor, so it should be in the thousands. In other words, for these non-standardized jewelry varieties, wise consumers only need to look at the quality, not the brand. Because the brand premium of big brands is high. There is a threshold, that is, you have to understand yourself, and the quality is good enough to distinguish, so that you will not step on the pit and enter the routine. Therefore, there is no ready-made answer to this question. As a jeweler, my answer here is just an advertisement. Although I have my own jewelry brand, this should not be a selling point that rational customers should consider. If you like pearls, the most reliable thing is that you know pearls yourself, not to identify a brand. There are many kinds of jewelry, each of which is a lesson. If you only buy it once in a while, there is no big problem. Just buy one from an online store with a large sales volume, and you won't be fooled too much. However, if you are a real fan and like this thing, you will buy it again and again, so you must learn more and become an expert. In the face of all kinds of tricks, routines and tricks, you can stand firm. This is the most reliable method. I always say: there are thousands of channels to buy pearls, and I know the first one. This sentence is suitable for every jewelry lover.