Chow Tai Fook, a first-line jewelry brand in China, was established in Hongkong on 20 1 1, mainly including 999.9 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls and other products, and it is also the most famous and largest jewelry brand in China. Moreover, since the establishment of Chow Tai Fook brand, the quality of its gold jewelry is also guaranteed, and the product styles are also very rich. Some styles of jewelry are rare limited editions in the world. It can be said that Chow Tai Fook is the high-end grade of the same brand.

Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.

Chow Tai Fook related introduction

Chow Tai Fook is a leader in China's jewelry market. Chow Tai Fook is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China. Chow Tai Fook Jewelry Group Co., Ltd. ("Chow Tai Fook" or "Company") is a leading jeweler in Chinese mainland, Hong Kong and Macao. The company focuses on mainstream jewelry and precious jewelry products, including jewelry inlays, platinum/gold products, gold products and watches.

With an extensive retail network, there are more than 5,000 jewelry and watch retail stores. The Group has a vertically integrated business model, which can realize effective operation monitoring. This model enables the Group to conduct unified and close operation monitoring of the whole business through a huge retail network, covering raw material procurement, design, production, marketing and sales.

The above contents refer to Baidu Encyclopedia-Chow Tai Fook