Cosmetics and jewelry have exquisite packaging and modeling, and even the smell of perfume and cosmetics has become a secret weapon to attract passers-by into shopping malls. Such a good image of the counter on the first floor is equivalent to a very successful "face project" for shopping malls, which will give people the impression of high-grade shopping malls.
Jewelry, famous products, these are not often bought! Why is it on the first floor? Although the frequency of jewelry consumption is low, it is also profitable. Many of them are big names and belong to big groups. They have strong bargaining power in business negotiations and can easily win a better position. From visual merchandising's point of view, cosmetics and jewelry are generally distributed around the entrance and mobile nodes of shopping malls to stimulate the flow of consumers, which has a large exhibition area, and with careful display and decoration, it can create a fashionable and high-end environment, which is in harmony with shopping malls.
In fact, most people go shopping because they want to buy clothes. Cosmetics and jewelry are commodities with great elasticity of demand. In layman's terms, it is something that you can buy or not. If you put it on other floors, many people who shop may skip it directly. If you put it on the first floor, shoppers will pass by, and it is very likely that when waiting for someone and answering the phone, you will accidentally see one or two favorite products and then buy them conveniently.