What is the relationship between Chow Tai Fook, Zhou Dasheng and Zhou Shengsheng? Chow Tai Fook, Zhou Dasheng and Zhou Shengsheng are all stupid and confused. All three brands are surnamed Zhou. Are they related? Actually, these three brands are independent. As for why the names of the three jewelry brands are so similar, the reasons are quite complicated.
First, historical reasons:
According to industry insiders, since the bosses who first engaged in the jewelry industry were all from Xiashan, Chaozhou, a local villager's surname was * * *, and the people who first engaged in the jewelry industry were all surnamed Zhou. Until now, there are still many Chaozhou bosses in the jewelry industry. Secondly, because the jewelry industry is a traditional industry, great happiness, life and happiness are all metaphors of beauty. Therefore, the name of this industry is more traditional and lacks creativity.
Second, the suspicion of following the trend and playing the ball:
There are also many people in the industry who believe that the jewelry industry is influenced by Chow Tai Fook and Zhou Shengsheng and is suspected of following suit. The first name is relatively new, and then diffraction is not so clever! This move is mostly to borrow the brands of large enterprises for many years and enhance their popularity through the similarity of names. In addition, there are many jewelry companies named after gold, which is difficult for consumers to distinguish. Many companies are suspected of playing the edge ball.
Third, it reflects the lack of corporate brand strategy:
The confusion of names shows from one side that jewelry enterprises think that brands are just taking a similar name, but they ignore the connotation of brands and lack understanding of brands. Brand is not only a name, but also a product, connotation, popularity, reputation and service. Without a strong brand awareness, just following the big brands is also a manifestation of our national creativity.
Chow Tai Fook, Zhou Dasheng, Zhou Shengsheng, Chow Tai Fook and Zhou Shengsheng are the first and second brands of Chinese jewelry, both of which have a long history. Because Chow Tai Fook takes the franchise route and Zhou Shengsheng takes the sole proprietorship route, Chow Tai Fook completely surpasses Zhou Shengsheng in scale and sales volume, but the quality of both products is comparable. So which brand to choose mainly depends on personal preference and choice, and there is no problem with both products. Zhou Dasheng is slightly weaker than the first two.
Chow Tai Fook and Zhou Shengsheng are the first and second brands of Chinese jewelry, both of which have a long history. Because Chow Tai Fook takes the franchise route and Zhou Shengsheng takes the sole proprietorship route, Chow Tai Fook is also superior in scale and business scope.
Which domestic jewelry brands are Chow Tai Fook (1929 founded in Hong Kong, a large jeweler in Asia, a famous jewelry brand in China and Hong Kong, Chow Tai Fook Jewelry Group Co., Ltd.)?
Zhou Shengsheng (1934, a large jewelry retailer in China, a famous brand in the Asia-Pacific region, an enterprise specializing in jewelry production, Zhou Shengsheng (China) Commercial Co., Ltd.)
Liu Fu Jewelry (Guangzhou Liu Fu Jewelry Co., Ltd., founded in 199 1, is a large group enterprise specializing in jewelry production and one of the top ten jewelry brands in Hong Kong).
Lao Fengxiang (founded in 1848, China's time-honored brand, a classic jewelry brand spanning three centuries, and a national model of domestic jewelry industry, Shanghai Lao Fengxiang Co., Ltd.)
Zhou Dasheng (founded in 1999, a Chinese jewelry chain brand, a large enterprise specializing in jewelry design and production, Chow Tai Sang Jewelry Co., Ltd.)
Chaohongji CHJJEWELLERY (Guangdong Chaohongji Industrial Co., Ltd., a famous trademark and top ten jewelry brands in Guangdong Province, a large-scale joint-stock enterprise integrating jewelry design/production/sales)
Caibai Jewelry White (time-honored enterprise, specializing in jewelry production, Beijing large/comprehensive gold jewelry franchise company, Beijing Caishikou Department Store Co., Ltd.)
Winsome Jewelry (founded in 1987, the core maker of Chinese jewelry industry process standards, the world's leading platinum jewelry manufacturer and retailer, Zhejiang Winsome Jewelry Co., Ltd.)
Xie Ruilin TSL( 197 1 established in Hongkong, a listed company, a large jewelry retailer and manufacturer in Asia, one of the top ten diamond ring brands, Xie Ruilin Jewelry Co., Ltd.).
Old Temple Gold (founded in 1906, owned by Yuyuan Mall, a Chinese time-honored brand)