1, low cost. Ouruifu Gold is a well-known large-scale specialized jewelry enterprise integrating gold, platinum, lottery, diamond, design, processing and retail, and its overall cost price is less than that of other gold brands.
2. Pricing strategy. The pricing strategy of Orff Gold is also one of the reasons for its low price. The brand is guided by consumer demand, and meets consumers' diversified demand for gold jewelry through high-quality products and services, thus reducing product prices.
The competition is fierce. The competition in jewelry industry is fierce. In order to improve the market competitiveness, Ouruifu Gold will adopt a relatively low price strategy to attract more consumers.