National Day is another sales peak after Mid-Autumn Festival. We take this opportunity to carry out promotional activities to stimulate consumers, promote sales and strengthen the company's external image.

Second, the theme of the event

If you have a family portrait with your heart, you will be happy with your heart. Emphasize the importance of family.

Third, the activity time

X month x day to x month x day

Fourth, the form of activities.

1, gift

2. Winning sales

Verb (abbreviation of verb) activity content

1. Anyone who buys jewelry in our store over 2880 yuan during the activity will get the father's gold ring in the family photo series.

2. Anyone who collects five products of the family portrait gold jewelry series during the activity can get the Mid-Autumn Festival gift and the family portrait jade card.

3. Anyone who spends over 1500 yuan in our store during the activity can get a membership gold card and enjoy preferential treatment.

4. Anyone who buys jewelry in our store during the activity or spends over 1500 yuan _x in our store in the past can participate in the National Day lucky draw.

Popularization of intransitive verbs

1, build momentum in advance and do a good job of publicity.

2, newspapers, TV stations, bookstores, publicity color page combination publicity.

3. Store layout should conform to the theme atmosphere.

Seven. Activity budget

Jewelry store promotion planning scheme 2

I activity time: September x-65438+1October x.

Second, the theme of the event: Eight Happy Days _ Burning Love

III. Contents of activities

1, snapping up double happiness:

During the activity, several couples' rings and some exquisite jewelry will be sold at the special National Day price of 999 yuan every morning from 9:00- 12: 00, and each person will be limited to one, and the original price will be returned after 12:00.

2, red envelopes double happiness:

During the activity, any customer who buys diamond ornaments full of 1 in 800 yuan can participate in the "big red envelope surprise" lucky draw with a small ticket, and get the cash in the red envelope on the spot, winning 1 0,000%. The awards are set as follows:

First prize: cash 500 yuan red envelope, which makes you find the feeling of picking up money.

Second prize: cash 100 yuan red envelope, which allows you to buy valuable jewelry.

Third prize: cash 20 yuan red envelopes, which can save you the transportation expenses for going home.

3, treasure hunt triple happiness:

Customers who come to the store can participate in the "National Day Treasure Hunt" whether they buy it or not. The way to participate is to find a card with the words "National Day Treasure Box" on the jewelry label in the store and exchange it for treasures. The treasure is a necklace worth 388 yuan 18k, and five treasures are given away for free (the quantity can be adjusted).

4. Buy back four times happiness:

If customers have bought jewelry in our store before, they will buy diamond-encrusted jewelry during the event, and the surprise repurchase price is "10 1 RMB discount 1000".

5. Five pleasures of group buying:

If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the event, they can enjoy the group purchase discount. The preferential way is that both of them can enjoy the special discount of "buy 1000 yuan, that is, send 100 yuan in cash".

6, the couple's six big double happiness:

Newcomers who buy more than 2,800 yuan of inlaid jewelry can get a set of popular wedding dresses or bridal Hanfu (or a photo coupon of 888 yuan for the designated wedding studio) with the shopping invoice.

7. Coupons are seven times happier:

A cash coupon of 65,438+000 yuan will be given immediately after purchase, and the cash coupon can be used to offset cash in the next purchase of inlaid diamond ornaments or jadeite.

8. Eight National Day celebrations:

Customers born on June 65438+1 October1,with ID card "1kloc-0/"(serial number) and mobile phone number "10/",buy/kloc-0.

Fourth, the promotion strategy of the event

(1) published a newspaper advertisement (version 1/8- 1/4) on September X and June 10, respectively, with the theme of "celebrating eight blessings _ burning love", introducing all the promotional offers.

(2) Print 2000 publicity pages for this activity and distribute them from September X. ..

(3) Set up X sets or outdoor spray painting in the store, and introduce all promotional offers with the theme of "Eight Happy Events _ Burning Love".

(4) Inform old customers and members to participate in activities from September _ _.

Verb (abbreviation for verb) budget

Jewelry store promotion planning scheme 3

Activity background: the second anniversary celebration of Longfeng Jewelry Lengshuikou Store.

I. Purpose of the event

1. Enhance brand awareness, reputation and credibility.

2. Increase product sales.

Second, the theme of the event

"Colorful June' Hui' gathers dragons and phoenixes"

Third, the activity time

June X, 2020-_ _

Fourth, the venue

Loudi lengshuikou Longfeng jewellery

Verb (abbreviation of verb) activity content

1, during the activity, buy gold and send gold!

Over 3000 pure gold and inlaid gold will increase 1g gold; Send 2 grams of gold for more than 6000; Send 3 grams of gold over 9000.

2, buy diamonds, silver ornaments, jade to send gold to send silver!

Buy diamond inlay, jade and silver ornaments 1000, and you can get gold 0. 5 grams and a sterling silver necklace; Send 1 g gold over 3000 and a sterling silver necklace; Over 5000 yuan, give children 2 grams of gold and one silver bracelet (the weight is controlled within 10 gram).

3, buy jewelry to send family photos, photo photos, baby art photos!

During the activity, the jewelry consumption of the whole audience reached 2,000 yuan, and a set of family photo art photos (worth 288 yuan), a set of personal photo or baby art photos (worth 688 yuan) and a set of wedding photos (worth 3,888 yuan) were sent to the high-end photo studio.

4, member benefits, cash back in advance!

Before the activity begins, the member's pre-deposit will be cashed back. If the deposit is made before the event, the inlaid jewelry on the day of the event 1000 will be regarded as 1200 flowers, and 2000 will be regarded as 2500 flowers. Note: Activity 3 is not used with activities 1 and 2.

★ Anyone who buys jewelry with any jewelry bill during the activity before June 20 14 of "Longfeng Jewelry" can enjoy the original discount 1000 yuan minus 10 yuan cash; Over 2000 yuan discount 20 yuan. Send membership card when it is over 1000, and VIP card when it is over 5000.

★ All customers who come to the store have exquisite small gifts (crystal bracelets, jade safety buckles).

(Note: asterisks are not allowed. They are auxiliary activities. The consumption amount and gifts of specific activities are adjusted according to the sales situation of specific stores. )

Activity preparation of intransitive verbs

1, preparation for buying and giving: gold can be sent to Zhuzhuan, and the grams will not be exactly equal to the grams given, resulting in secondary hidden consumption.

2. Accessories preparation: As there is a silver chain to buy and send during the event, a special silver pendant can be set up in the store on the same day for supporting consumption. Necklaces sell well in summer.

3. Prepare promotional materials: leaflets, store flags, posters, activities and audio materials. "Hao Li enjoys non-stop, wonderful June, about' Hui' Longfeng!" As advertising language, we mainly promote products and leaflets with the theme of celebration, the advertising language in front and the content behind. A single facade can be used as a flag.

4. Image scene layout: flags and flowers are hung in the store to create a celebration atmosphere, image balloons (balloons with the name of Longfeng Store printed on them) are added at appropriate positions in the store, and image balloons are sent to all children entering the store; Audio cycle plays event content and holiday songs, and puts promotional offers at the door of the store. Yi Labao attracts customers; If possible, an arch (rainbow door) can be set at the door of the store to increase the celebration effect.

5. Personnel preparation: determine in advance what everyone is responsible for, implement it to people, and distribute the activities to people in the store, so that all people can understand the activities and responsibilities of the day and ensure that the scene is not chaotic on the day of the activity.

6. Pre-publicity: distribute publicity colorful pages, posters in front of the store, colorful flags on main roads and car advertisements.

(Note: event materials and publicity methods will change according to the specific situation in the store)

Jewelry store promotion planning scheme 4

I. Background of the event

In order to make better use of Mother's Day to convey emotional culture, enhance consumers' impression and memory of _ jewelry, and promote sales with brands, this activity plan is specially formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "_ jewelry", which reminds the target consumers of their concern about "Mother's Day", triggers their celebration of "Mother's Day", and makes "Mother's Day" penetrate into the emotions of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Promote the sales of _ store products

3, carrying _ brand "ten thousand feelings, expressed by me" brand mission

4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in the jewelry wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target group is people aged between 25 and 45 who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

May 1 1— May14,20 _

Activity of intransitive verbs

1. All customers who come to _ jewelry store during the event will be given a carnation.

2. If you spend more than 5,000 yuan (discounted price) in _ Store, _x Wedding Studio will take a set of wedding photos for your parents free of charge (implementation: you can design a simple wedding photo series with a local wedding studio, which is called "Love for Mom". )

3. Mothers who have been married 13 years or more can get a beautiful gift from _ jewelry with relevant documents. (quota is limited, while stocks last), you can also enjoy a 8.8% discount.

Seven, publicity methods

1. "Mother's Day" banners are hung on the main streets of the city.

From May 1 1 to May 65438+3, high-density banners were hung on the streets with large traffic in urban areas, and in the name of "_ jewelry", people were reminded to pay attention to "Mother's Day" in sensational language, forming a strong festive atmosphere.

2. Send a "Mother's Day" family message; Send the activity content by SMS.

From May 1 1 to May 13, in the name of "_ jewelry", a wonderful message of "Mother's Day" was sent to the old and new customers of "_ jewelry", reminding consumers that May 13 is "Mother's Day" and impressing consumers with emotional exchanges. On May 9th and 10, the content of the event was sent by SMS to inform the target consumers of the content of the "_ jewelry" event from May 1 1 to May13, and the main location of the event.

Jewelry store promotion planning scheme 5

I. Promotion purpose

Through the theme of "Romantic Valentine's Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve popularity and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20_ year x month x day -x month _ day

Third, publicize the agenda.

20_ year x month x day -x month _ day

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. This part of products can use this activity to protect capital and make consumers feel really affordable.

2. Theme display: X month X day -X month _ day

Each store displays the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the window display. If there is no window, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of "affectionate headdress bouquet".

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day -X day)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters in front of the store with artistic pens (including specific contents of preferential strategies).

B, colorful banners: the content is "Xiu En Ai! The price reduction storm is reasonable. "

C. Buy or lease heart-shaped balloons for storefront decoration.

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _X yuan of flowers and give _ x a piece of jewelry or a membership card.

Buy _x jewelry in _X and give flowers or discount cards provided by _X flower shop.