1. Price: The price of jade articles on Taobao is more competitive than that of physical jewelry stores. Due to the exclusion of physical store rent, personnel costs and other expenses, the price of jade articles on Taobao is usually low.
2. Quality assurance: It may be difficult to judge the true quality of jadeite when buying jadeite on Taobao. Although some merchants provide quality assurance and return service, it is impossible to guarantee that all merchants' promises can be fulfilled. In contrast, physical jewelry stores usually provide more reliable quality assurance, because consumers can directly observe and check the authenticity of jewelry.
3. Buying experience: When buying jade on Taobao, consumers can't directly touch the real jade, nor can they evaluate the actual quality. This virtual shopping environment may make some consumers feel uncomfortable or uneasy. When buying jade in a physical jewelry store, consumers can personally check and feel the texture, luster and weight of jade, so as to make a more informed purchase decision.
To sum up, there are some differences in price, quality assurance and buying experience between jade articles on Taobao and jewelry stores. Although the price of jade articles on Taobao is more competitive, consumers may have to bear higher risks. When consumers choose the purchase channel, they should weigh according to their own needs and preferences.