* * * The price is different. * * Lao Fengxiang's price in official website is cheaper than that in a physical store. Official website's gold does not need to pay high rent and labor costs, so it can provide a lower price. Physical stores need to pay rent and employee salaries, which will be added to the price of goods, resulting in a relatively high price of physical stores.

* * * The sales range is different. * * Lao Fengxiang's physical stores are mainly for local consumers, while official website can cater to consumers all over the country and even the world. Therefore, the sales scale in official website is larger, which can realize larger-scale procurement and sales, thus obtaining better procurement cost and lower sales price.

* * * Physical display is different. * * The gold in official website is only displayed through pictures, so it is difficult to really understand the texture of gold. In physical stores, consumers can directly compare the quality of different products and feel the actual effect.

If you have further questions about Lao Fengxiang's gold products, it is suggested to contact Lao Fengxiang's customer service directly or go to a physical store for detailed consultation.