Creative Planning of Valentine's Day Activities in Jewelry Store in 2022 1 I. Activity Time
Xx, xx, xx (Chinese Valentine's Day) -XX, XX.
Second, the theme of the event
Talking rose xxxx jewelry conveys your love.
Third, the background of the incident
Every festive season, I miss my parents more, and xx (Chinese Valentine's Day) is connected with the good festivals of xx. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. At this time, what people want most is their lover or lover. People will send flowers and buy gifts (such as jewelry and cosmetics) for their lovers or lovers, and we cater to this psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude to their lovers or lovers with the sweet-talking rose when giving gifts, so that xxxx jewelry can be attached with emotional significance, and consumers' hearts can be touched through emotional appeals, and emotional marketing can win.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xxxx jewelry brand and seize market share;
3. Further improve the brand reputation of xxxx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Love Talk Rose xxxx Jewelry Delivers Your Love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Where you buy 1000 yuan or more in xxxx jewelry store/counter, you will be given a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lover or lover, and then send them with jewelry, so that the lover or lover can get a noble diamond and an emotion at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time at the headquarters, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and xx booths in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Seven. Activity budget
leave out
Creative Plan of Jewelry Store Valentine's Day 2022 I. Theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+123 October-20 February
Fourth, the venue
Sales point of XX jewelry in North China
Verb (abbreviation for verb) organizer
XX jewelry co., ltd
Sixth, the details of the incident.
Divided into three parts
1, dedicated to * * * degree 2. Valentine's day lovers14;
2, dedicated to not * * * degrees 2. 14 Valentine's Day. Lovers;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to * * * degree 2. 14 Valentine's Day lovers
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2, dedicated to not * * * degrees 2. 14 Valentine's Day lovers
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
Creative planning of Valentine's Day activities in jewelry stores in 2022 III. Activity concept
February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time
6 February-February 14
Third, the theme of the event
Love you forever, accompanied by true love.
Four. Activity content
Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).
1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a second couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our store over 3700 yuan will be given a set of customized wedding dresses worth xx yuan.
Anyone who buys other diamond ornaments in our shop over 5700 yuan will get a set of romantic wedding photos worth xx yuan.
Anyone who buys other diamond ornaments in our store 17000 yuan will be given a honeymoon trip for two with a value of xx yuan (this is a wedding gift, and if it is not suitable, the gift can be changed into traditional models such as gold and silver).
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )
3. "Romantic Festival, Beautiful Marriage"
During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.
4. "Valentine's Day rush"
During the activity, there will be a special gold-inlaid jade snapping activity every day 13- 14. The original price of high-grade gold inlaid jade with xx yuan is only xx yuan and xx yuan. Each time, 13 and 14 were sold, and they were snapped up within a limited time until they were sold out.
Creative plan for Valentine's Day activities of jewelry stores in 2022 I. Purpose of activities
1, improve brand awareness, reputation and praise;
2. Increase product sales.
Second, the theme of the event
Xxxx's poems "Love" and "Flowers" mean walking on Qixi.
translate freely
Poetry:
Poetry and songs are always the hobby of literati and poets; Shaking one's head, waving one's hand and wagging one's tail are also the image expressions of these literati and poets. Scholars are also symbols of civilization in a sense, and they represent the spiritual civilization of an era. Therefore, in order to attract the participation interest of these literati, it is necessary for us to set up some cultural sections.
Love:
A love word interprets all the "love" in the world, including feelings such as love, affection and friendship. It can be seen that the connotation is broad. Xxxx cherishes every feeling in the world and thanks every feeling in the world. Thus, xxxx became the embodiment of "love". Where there is love, there is xxxx, and where there is light, there is xxxx. Xxxx is the messenger of "love". With such a profound connotation, it is possible for us to make xxxx a famous saying similar to "treating melatonin as a gift". Now, let's not criticize whether melatonin advertising language lacks creativity. Judging from its monthly sales volume, such a slogan is successful. After all, it is correct that advertisements that can create sales are good advertisements.
Flowers:
Where there are lovers, there are flowers; Where there are flowers, there are lovers. It can be seen that the meaning of flowers on lovers is so different. Here we also pick flowers as a theme of this activity, which is very necessary.
Meaning:
Poetry, emotion and flower meaning come from the homonym of poetry and painting. The meaning originally had no special meaning, but when used here, it extended a special meaning and a special function. That is a series of functions. From the whole activity, a word "meaning" connects scattered small fragments into a whole. A word "meaning" also runs through the ongoing activities, which can be described as a meaningful life activity culture.
Stroll:
In itself, it gives people a very distant and romantic feeling. Poems with "love" and "flowers" added in front of them are like an elegant angel floating towards us with poems of "love" and "flowers". Beautiful angels have brought us the beauty of civilization, true love and flowers on earth. Are you really willing to waste such a beautiful day? If you don't want to, then do it! On the other hand, the use of "Zou" also makes the whole idea lively, moving and vivid.
Third, the activity time
Xx，xx，XX，XX
Fourth, the venue
Xxxx jewellery selling point
Verb (abbreviation for verb) is the co-organizer of the activity.
Major news media
Sixth, the details of the incident.
1, poetry
Collect works about "poetry" for the society.
Requirements: The works mainly reflect fashion culture (jewelry), and each person is limited to 1-3 pieces.
Evaluation method: All manuscripts are selected by experts hired by xxxx, and the final evaluation is organized by China Poetry Society. The results of the competition and the winning works will be published on the website.
Award setting:
First prize 1 name, xxxx；;
Three second prizes, xxxx；;
Ten third prizes, xxxx；;
Twenty Excellence Awards, xxxx.
Time and address:
(1), and the deadline is August 20xx 10.
(2) Submission address:
(3) The awarding time is to be determined.
2. Love
A love story explains all "love" in the world. With love, the world is full of sunshine.
On this day full of love, xxxxxx dedicates and enjoys love with you.
Xxxx loves one
The activity of this unit is a sublimation of the opening ceremony of xxxx Jewelry Palace, paying attention to the social poor groups that permeate every moment, so that where there is time to stay, there is xxxx, and where there is time to stay, there is love.
Formation: time =xxxx= love
Every time you buy jewelry of 1000 yuan, you will have 10 yuan as a love fund and deposit it in xxxx. We will hand it over to the Hope Project Office under the notarization of the notary department in accordance with legal procedures, all of which will be used to help poor children successfully complete their studies and grow into useful talents of the motherland.
Xxxx aier
The activity of this unit is a continuation of the opening ceremony of xxxx Jewelry Palace. As an activity, it is not done out of thin air, but must continue.
Slogan: xxxx will accompany you to have a meaningful Valentine's Day.
"Valentine's Day Friendship with Children in Poor Areas"
Activity form:
Xxxxxx organized a group of caring young friends and spent a meaningful Valentine's Day with the children of Hope Primary School in Lujiayu Village.
Activities: including jiaozi, playing games, taking photos, etc.
Activity time: 9 am
1 1 arrived at the scene.
1 1: 00-2: 30 for jiaozi.
Play games and take photos from 2: 30 to 4: 00.
Come back at five o'clock
Activity significance:
It is a very meaningful activity to spend Valentine's Day with children, so that young people living in big cities can understand the sufferings of children in poor areas, thus inspiring their deep love, which has been sublimated from simply preaching love to a broader sense of love.
Xxxx aisan
United TV has produced a program suitable for TV.
For example:
The passionate model contest will set up a 3-5 minute exterior part. Tentative name: xxxx "Souxiu" campaign; Go to fashionable places (such as the selling points of fashion accessories, etc.). ), roads and campuses are hosted by TV location hosts. In various places, you can find a caring beauty. First of all, a beautiful woman should be caring and have her own personality ... and then she can be the love model of this issue and give xxxx a beautiful love gift.
Variety is a golden file, specializing in "xxxx loves beauty xxxx". The location host of the TV station went to the streets, consumer places and other places to find beauty. The column needs live broadcast to find caring beauty. Match the winners on the spot and give xxxx exquisite love gifts.
Creative planning of Valentine's Day activities in 2022 jewelry store 5 I. Theme of the activities
True lover, xxx store puts "price" for your love.
Second, the activity time
X month x day
III. Contents of activities
1. I am "gold" and pay for love!
Confess to buy gold and send a couple ring.
During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings with a value of 199 yuan. (Each gold jewelry is limited to one pair of silver rings)
Gold is special for sending true feelings, and two grams of 520 express you.
Thousands of gold, 520 yuan, and so on (the cost of refined gold is calculated separately), the quantity is limited, 200 pieces of gold ornaments participate in the activity, and gold bars do not participate in this activity.
2. I am a diamond, and I put a price on love!
Confess to buy a diamond ring and give you 520.
Buy more than 3000 yuan of diamond jewelry during the activity. After one year, you can add value to 520 yuan and replace it with a new one. For example, a customer can buy a diamond ring with a price of 3,200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3,200+520 = 3,720 yuan.
Confess 520 and win a diamond ring for life.
In the afternoon 12: 00- 14: 00 and the interactive site arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).
Couples who express their love on the spot need to help each other when they participate in the activity of "blowing balloons to win diamond rings". Both sides can choose a balloon and work together to blow it up to see the corresponding prizes in the balloon.
Prepare:
① 30 pieces of silver pendants worth 52 yuan,
② The value of 88 yuan diamond bracelet is 2 1.
③ Value 13 14 yuan 1 diamond ring,
Participate and win prizes! ! !
3. I am a xxx shop, offering a price for love, and killing it in a limited time!
A. Gem tremella nail
B. silver necklace
C. silver pendant
D. silver ring
E. good luck golden pig
A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.
(Determine the proportion according to the products of your own store)
Fourth, the activities of publicity.
on-line
Leave a message on the WeChat platform and go to the store to receive beautiful small gifts.
Wechat community, employee circle of friends frequently promotes publicity.
Old customer community maintenance, activity notice
Offline
1. Post promotional materials at the entrance of the store, change the LED subtitles, and arrange a suitable atmosphere for the event to attract people.
2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.
3. Distribute publicity pages before the event and intercept them around the store during the event to attract customers;
4. Greeting language changes according to the content of the activity, and employees' dress can be adjusted appropriately according to the activity.
5. Cross-industry cooperation to place an activity booth in the store.
Salesperson training is to publicize time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be accounted for in place and be familiar with the drill. ......
Verb (abbreviation of verb) material preparation
1. promotional materials
2. Gift materials
3. Counter product materials
4. Materials arranged in the atmospheric scene
(Follow up the materials in the early stage of the activity, and control the adjustment during the activity to avoid the backlog .....)
Six, target decomposition
1. Division of labor
Do a good job in the decomposition of activity performance goals, clarify employee goals and implement the work.
2. The system with clear rewards and punishments should be clearly communicated during the activity, put in place and communicate with the clerk.
(Note: For the shift of activity time and diet and rest, you can prepare some dry food and buffer it when you are busy. )