Ikea is a world-renowned furniture and home furnishing retailer from Sweden, and the harmonious product series can be described as diverse in functions and styles. Sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series.
There are 356 shopping malls in 29 countries/regions around the world (from August 3 1 and August 20 17), including 37 in Chinese mainland, with five in Beijing (three), Tianjin (two), Shanghai (two), Zheng, Han, Guang (two) and Cheng (two).
IKEA adopts the global purchasing mode, and has established 65,438+06 purchasing regions in the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has accounted for 18% of the total, ranking first. By March 3, 2065438, IKEA had 19 retail stores in China, and the required storage capacity was expanded from 654.38+10,000 cubic meters to more than 400,000 cubic meters. China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.
On September 20th18th19th, IKEA announced the recall of three SMILA series children's lamps. The quantity of products recalled in Chinese mainland is 50 197. In 2020, IKEA will invest 654.38 billion RMB in China. Meanwhile, IKEA's first small shopping center in China will be located in Shanghai Guohua Center. 20 19 10, Interbrand ranks 26th in the list of top global brands 100.
Brand concept
In order to emphasize the democratic idea of alliance between employees and customers, 1976, kamprad wrote The Belief of a Furniture Dealer, which became the Bible of IKEA. He reiterated time and again that creating a better life for most people needs to break the restrictions of status and tradition and become a freer person. To do this, we must be different. Even in the 1990s, when IKEA accelerated its global development, it tried to maintain its original corporate culture. Kamprad said directly: IKEA has always adhered to its important tradition, because this is not Swedish culture, but company culture. Otherwise, employees in other countries will not feel that they belong to IKEA. In addition to bringing simple, beautiful and reasonably priced products to the global market, IKEA also spreads the Nordic spirit of equality and freedom to all places. For young people, IKEA is more lethal than the practicality of products. No one can ignore such a general trend: everyone is eager to be the protagonist and dominator.
How does Xiaobai, who is based on zero, make the decoration renderings and what software does he need to learn? Let's be clear first. There are many softwares for making renderings. Different applications have different effects, so there are different softwares. This is the purpose of analyzing yourself. Want to decorate your home indoors, find a software at will and give full play to your artistic creativity? Or do you want to work in related fields, such as designers and draftsmen? Or do you want to earn some extra money to subsidize yourself? How about doing a part-time job?
Now I will introduce some fashionable 3D rendering steps in detail.
First, the most practical processing technology (there are also large and medium-sized domestic decoration companies, design companies and designers with the highest frequency of technical professional software). CAD makes general plan and construction drawing 3DMAX as solid model VR or AR as material drawing, and lighting effect 3D rendering PS as post-processing. This whole process has three highest advantages: 1. The effect is very good. At present, the top renderings on the market are basically derived from this processing technology. 2. The software is old and mature for at least ten years. Online materials, sample tutorials and advanced courses are easy to find. There are many related teaching forums and websites. 3. The software has strong enforceability and operability, which can give full play to people's imagination and creativity. Yes, they can do it if you want.
Second, the last article, because 3DMAX is difficult to learn. So some draftsmen will use sketch masters. Compared with 3D, this software also has its own advantages: it is easier to use. But the effect can be very good. Both are technical professional software. Learning and training are very difficult.
Three. Three flavors of cool music, etc. This kind of software, in the eyes of designers, belongs to writing software, because the furniture and specifications inside can be pulled out and applied immediately. In the basic knowledge of designers, it is very important to understand color contrast and ergonomics. This software optimizes them to some extent. Nowadays, most designers look down on designers who use Cool Music and Sanweijia. These two softwares are mostly used in industries such as furniture, wardrobe, reasonable layout design scheme of floor tiles and so on. As far as the effect is concerned, it is relatively general.
Four. There are also some edge software, such as Designer and environment. This kind of software is not strongly recommended for learning and training, and the quality of the software is not commented. Everyone just needs many steps and materials in the process of understanding. They didn't. It is more difficult to find sample tutorials online, and it is even more difficult to find advanced tutorials.
Have you ever heard of fool decoration design software? Is there any recommended software? If you decorate the design software, I know that Sanweijia's 3D cloud design software is a fool's operation. A page integrates all the functions such as plan, modeling, rendering, stereoscopic drawing, etc., and many intelligent operations can be completed by dragging with one key. The operation is simple, and more importantly, it can be used directly online without downloading software, which saves memory and is convenient.