1. Laofengxiang Jewelry Store is Laofengxiang, the top jewelry brand in China and the oldest jewelry brand in China.

There are many jewelry stores in Fengxiang, which are found all over the country. It has nothing to do with Lao Fengxiang, but a local privately-run jewelry store.

Extended data

Starting from the superior brand resources, Fengxiang Company vigorously promoted the development of marketing network, actively adjusted the product structure according to the changes in market consumption, continuously expanded brand promotion, and held colorful promotional activities, making the "Laofengxiang" brand a household name in Shanghai, enjoying a good reputation in East China, ranking among the best in the national jewelry industry, and realizing the rapid development of business performance.

First, Lao Fengxiang's development goals:

1, set up a banner of China's urban industry.

2. Become the main force of China tourist souvenirs.

3. Create the first brand in China's jewelry industry.

4. Enter the ranks of famous brands in the international jewelry industry.

Second, the business philosophy:

1, "Old brand, new style, fine workmanship and good reputation" is consumers' cognition of Lao Fengxiang's brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.

2. "Marketing innovation, technological innovation, management innovation and mechanism innovation".

Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half, and strived to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; Actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and realize the double harvest of business performance and brand building.

Baidu encyclopedia-Lao Fengxiang

Laofengxiang official website-Laofengxiang Jewellery