Because menstruation's earlobe is relatively large, the style of large flowers is recommended. My aunt was too young at first, but the style was really beautiful. After encouraging the try-on, menstruation was very satisfied and decided that this one was right.
Then I took a fancy to one of our lucky pendant cards and wanted to wear it with her own gold chain, but I thought the frosting process was dark.
I told my aunt a lot of technical meanings and compared the necklaces in our store to show her the effect. Finally, my aunt still wants to bring a necklace next time and try to buy it again.
I understand my aunt very well. After all, I haven't pushed anything more than 6 thousand.
At this time, our supervisor came. This aunt should be an old customer of hers, and she knew each other very well as soon as they met.
Our supervisor explained eight auspicious contents to my aunt in detail and told her that this was the only one. Since you like it, you might as well take it today. Gold is always good.
Then I told my aunt,
"Its craft is so complicated and exquisite that the manual cost is only over three hundred. If you look at the inheritance, the manual cost of the same work is more than two thousand. You said you bought it better. If you don't buy it today, there is no guarantee that you will have it tomorrow. Since you like it and it proves to be destiny takes a hand, you can take it as I say. "
Then, I persuaded my aunt to pay cash on the spot.
Closing summary:
1, I think our supervisor had a strong professional knowledge at first. What are eight kinds of eight auspiciousness? The sales of our class include the store manager, and only she can fully say it.
2. She can create a sense of value, scarcity and grasp the handle of the product from different angles, so that customers feel that I bought this to take advantage of it. If I don't buy it, others will take it away immediately, which will create a sense of urgency for customers.
That is the question that the teacher said yesterday. If the customer who could have clinched a deal on the spot were me, it would become an intentional customer. The toughness and judgment in sales are still not enough. Gradually accumulate experience later.
Why do customers tell you to buy next time and change sales so that you can clinch a deal on the spot?
The key lies in the control of sales on customers' purchasing psychology.
First, with the understanding of old customers, we first know that she has purchasing power, so we should first solve the problem of whether she will exceed the budget. Since the budget is no problem, the next step is how to stimulate customers' desire to buy.
Second, customers look at the style, indicating that they want to buy, just need you to push. So once again, from the aspect of style implication, enhance customers' goodwill towards products.
Re-introduction of products is only a layer of bedding.
Third, after paving the way, there are two conditions that can stimulate customers' desire to buy:
1, emphasizing the benefits that products bring to customers;
2, shaping the scarcity of products, you may not be able to buy it if you don't buy it today.
Fourth, after the shaping value is almost the same, the customer changes from the original intention of the next purchase to a state of entanglement and hesitation. At this time, as long as the sales take the initiative to help customers make decisions, it is basically successful.
Think about a question:
What are the reasons for customers' hesitation?
I'm Robin, focusing on jewelry sales and management training. I sell original works of Diamond Robin, and it is forbidden to reprint them without authorization. I have joined the copyright protection plan of Rights Defender (rightknights.com).
If you have any questions about jewelry sales skills or management, please pay attention.