Chen Fan is a company founded by Sydney (Zhu) and Qian Furen (Qian). 20 1 1 year, they built a Taobao shop from scratch. In the past ten years, they have adopted the concept of "Internet celebrities" as "red people", based on their own understanding of the characteristics and advantages of red people.

Chen Fan has continuously expanded its multi-category supply chain collaboration ability, integrated marketing ability and big data operation ability, accumulated experience in incubating its own brands, and began to explore pattern reuse in a broader market, trying to reconstruct the brand matrix of a new generation of consumer goods.

Detailed introduction:

Chen Fan started from the potential energy of Sydney's original online celebrities. Based on Sydney's high-frequency sharing of women's wear categories and scene planting on social media, it promoted sales transformation and accumulated a traffic pool for female users. Starting from 20 16, in order to make Sydney's potential energy more sustainable and gradually get rid of its dependence on a single network celebrity, Chen Fan started the red man incubation strategy, signed more than 50 kols, and reused Sydney's successful model on its kols.

It is worth noting that Fan Chen does not simply think that the role of the red man is the traffic harvester, but pays more attention to the role value behind the red man, which is essentially different from the cognition of the red man industry. In Chen Fan, the red man plays multiple roles at the same time, behind which are various value chains.