But what is fashion? Fashion is a way of life that was first experimented by a few people in a certain period of time and later advocated and imitated by the public. Simply put, as the name implies, fashion is the sum of "time" and "admiration". In this extremely simplified sense, fashion is the life that some people advocate in a short time. This fashion involves all aspects of life, such as dress, diet, behavior, residence, and even emotional expression and way of thinking. Many people will compare fashion with fashion, but it is not. Simply put, fashion can be popular, but its scope is very limited. If it is popular, is it still fashionable? Pursuing fashion is an art, and imitation and conformity are only the "primary stage". Its ultimate state should be to extract its essence and true meaning from fashion trends, enrich its aesthetics and taste, and create its own beautiful "template". The pursuit of fashion lies not in passive following, but in rational and skilled control. In a word, fashion is an all-encompassing concept, and its tentacles penetrate into all aspects of life, and people have been arguing about it. But in general, fashion brings people a pleasant mood and elegant, pure and extraordinary feelings, endows people with different temperament and charm, and can reflect extraordinary life taste, exquisiteness and personality. At the same time, we also realize that the pursuit of fashion has promoted a better life for mankind, both spiritually and materially.
Fifty-one years of Dior elegance
When christian dior is mentioned, his famous black-and-white houndstooth pattern will come to mind, and at the same time, he will think of the black-and-white photo that has already become a classic in every clothing-related book. A woman stood on the sidewalk of the Seine River, wearing gloves and posing in a beautiful posture. The stone road behind her has no end, which seems to imply a long-standing fashion.
Esprit, responsible for fashion
In the 1980s, retailers spent most of their time and energy persuading us that buying clothes is not only about clothes, but also about lifestyle. The goal of designers' efforts is to let customers have their own beloved brands to take care of. However, in the 1990s, marketing strategies emerged one after another, and customers became more cautious. Retailers must have a firm belief in the lifestyle they promote and try their best to maintain this belief in order to win the trust, respect and support of customers.
At the end of 1960s, when Esprit was founded in California, it was the era when the Beatles' Song of Love and Ideal and Woodstow Music Festival were popular, but Esprit stuck to its own understanding of the concept of lifestyle. At that time, the purest ideal was world peace and self-expression. It is still the main purpose of this company, and its founders Doug and Susie tompkins have always insisted on it.
The Avant-garde in Bloom —— Calvin Klein
From 1968 to now, Calvin Claire has been in the fashion world for 30 years, enjoying a high reputation, and is considered as the representative of "American fashion" today. He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual and elegant", which is also Calvin Claire's design concept. ...
Evelyn Lauder Estee Lauder
When asked what is the biggest influence of Estee Lauder on today's beauty industry? Ms Evelyn replied with a familiar smile: "We try our best to be perfect. We pay attention to every product and strive to find the best quality raw materials, with the aim of bringing our motto to today's women. That is: give our customers the best. This is the best opportunity to get to know us. "
In order to pursue perfection, Estee Lauder has devoted a lot of thinking, research and preparation to each product. Sometimes it takes eight years to research a commodity, and after it is developed, it is put on the market after careful consideration. This is the guarantee of Estee Lauder's credibility.
Comfortable fashion new trend episode
EPISODE launched a new series of new clothes at the beginning of the Millennium, which are soft, comfortable, elegant and generous. Fashionable and elegant design is suitable for day and night, caters to the fast-paced life rhythm of modern urban women, and shows their extraordinary temperament.
Adhering to epset's dignified and generous style, the latest series injects fashion. Designers use soft tailoring techniques to achieve a light effect. A series of light, drooping and beautiful fashions make women not have to worry about seasonal changes, and the simple and neat shape leaves a unique personality.
Lancome, rose love story
Lancome Lancome 1935 was born in France. Its founder, armand petitjean armand petitjean, wrote a beautiful page for the history of world cosmetics with his keen sense of perfume, persistent adventurous spirit and ambition to make French brands occupy an important position in the global cosmetics market monopolized by American brands at that time. Today, this brand marked by rose has developed into the first in France, the second in the world, and a world-famous cosmetics brand, so that women all over the world can share her elegant and noble temperament.
Guerlain makes you charming.
"Glory is short-lived ... only fame is eternal."
1828, under the rule of Charles X, when Pierre-Fran? ois-Pascal Guerlain opened his first shop in the Rue Rivoli in Paris, I wonder if he still remembers this proverb? Probably not? The young French youth is both a doctor and a pharmacist. Not only does he study with an open mind, but he is also curious about all new things. The world of beauty and perfume is fascinating from beginning to end. As early as when few people knew how to open this market and listed perfume as a developable industry, GUERLALN devoted herself to developing this market with profound knowledge, strong will and the spirit of daring to try.
Chanel forever
Ms Chanel never stopped creating. She didn't just create clothes. Her style, walking posture, lifestyle ... have all become the representatives of the spirit of the twentieth century. Abandon the waist, whale bone skirt hoop and long hair, and use shoulder bags and fabric suits to make women more free. She also introduced a completely different luxury taste: simplicity.
Chanel's creation is elegant and suitable for any occasion. Every product of Chanel faithfully reflects what she said before her death: "The opposite of gorgeous is not poverty, but vulgarity."
Sticking to Elegant Taste: Givenchy
The brand that can best express temperament
Givenchy is a famous French brand, which can best express people's character and temperament. It was shot in 1953. The costume worn by Audrey Hepburn, the heroine in the blockbuster Roman Holiday, was made by Givenchy's designer who was only 25 years old at that time. Givenchy was also famous for his holiday in Rome and became the target of a famous fashion design company in new york. When he was in new york, Givenchy shocked the fashion world with gorgeous evening dresses for men and women. Givenchy also designed fashions for Gandy, Countess of Windsor, and Guilin Jia, widow of the Greek ship king. He is a famous designer in the international fashion world.
L 'Oré al —— The Myth of the 20th Century
In the long history of human civilization, there are often stories about inventions, which at first seem inconspicuous and eventually evolve into reminders. The Bell brothers invented the telephone, which quickly changed people's lives and behaviors, so that human beings can finally proudly claim that the telephone has made the earth smaller. Eugene Schuller, the founder of L 'Oré al Group, is such a great chemist and entrepreneur who created the myth of the 20th century. His invention not only gave birth to a century-old brand and multinational group, but also constantly transformed and led the behavior and beauty concepts of women all over the world in the field of makeup and beauty.
At least one Issey Miyake.
In China, no high fashion designer is more popular than Issey Miyake. Countless people in the entertainment circle are proud of owning one or more pieces of "Issey Miyake" fashions, so that when interviewed by magazines, they can not only talk about their likes and dislikes of high fashion, but also Pose as "Issey Miyake".
Fashion empire Versace
Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its design style is unique, it is a symbol of unique and aesthetic avant-garde art, among which Queli is unique among those gorgeous and imaginative styles, which show the characteristics of the Renaissance. These styles are sexy and beautiful, full of women's ignorance and bright colors, which have both an opera-like feeling and a surreal feeling. They can fully consider the comfort of wearing and properly show their body shape. The turnover of more than one billion francs a year fully demonstrates the success of Versace brand.
Cartier-the jeweler's emperor, the jeweler of the emperor.
Cartier, with a history of 150 years, has written a brilliant chapter in the history of magnificent and exquisite jewelry and watches. Cartier's name is as dazzling as its jewelry, and its light cannot be forced to see.
Guess what? Sexy adventure original
Performance "guess?" This brand must not be missed. It is completely symbolic. The question mark from the English letter GUESS also stands for guess? Brand spirit (as if to say, "Guess what kind of clothes we will give you?" ), an original style full of adventure.
ZIPPO: Men's Eternal Love
At 1932, George. Blaisdell, an American, saw a friend clumsily light a cigarette with a cheap Austrian lighter. In order to cover up the embarrassing lighter, he shrugged and said to him, "It's very practical!
Karl lagerfeld (German)
Lagerfeld
Gianni Versace (Italy)
Gianni Versace
Hugo Boss (Germany)
Giorgio armani (Italy)
Lenos Georgiou Armani
Jeeves & Hawkes (UK
Kenzo (Japan)
Takada Kenzo
Alfred dunhill (UK)
Dunhill
Dzheniya (USA)
Zegna
Nina Ritchie (France)
Gucci (Italy)
Gianfranco Ferrer (Italy)
Gianfranco Ferrer
Salvatore Ferragamo (Italy)
Ferragamo
Right (Italy)
CERRUTI 188 1 (France)
I miss elegance.