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How to carry out marketing activities for festivals in various industries in spring and March?
Jingzhe (solar term marketing) 1 is recommended as the marketing template for holiday hotspots. Various industries: with the theme of solar terms promotion, new products are promoted by using micro-flyer H5 combined with solar terms; Or combine the customs of solar terms, use games such as weeding and antivirus, and combine brands to spread; Goddess Festival (Amy Marketing) 1. Industries: With the theme of holiday blessing or holiday promotion, the micro-flyer H5 is used to promote the promotion of Goddess Day; 2. E-commerce industry: Focus on promoting Goddess Day, and use lottery/bargaining/team battle/spike to attract users to participate in activities; 3. Beauty industry: launch the Goddess Face Value Competition, combine voting/lucky draw activities, set beauty product prizes and activate fans; 4. New media industry: launch the topic of # Goddess Dress-up PK#, and guide fans to participate in the discussion with puzzle play; Arbor Day (Green Marketing) 1. Industries: The theme is popular science, environmental protection and green travel. , spread with the brand with micro-flyer H5; Or combine tree planting activities/assistance activities to attract benefits to enhance fan activity and attract new fans; 3. New media industry: create # Cloud Tree Planting # topic activities, and combine marketing interactive games to attract users to participate in the activities with attractive prizes; 4. Government organization: around the theme of tree planting and environmental protection, combined with the way of answering questions, to achieve the purpose of brand communication and activity promotion; Daytime (sweet marketing) 1. Various industries: using micro-flyer H5, launching romantic advertisements, drying Valentine's Day photo albums and other activities to cooperate with brand promotion; 2. Jewelry industry: the exclusive gift box for Valentine's Day love is mainly promoted, and the spike game is combined to attract users to buy; 3. Catering industry: the main promotion of exclusive packages for Valentine's Day, combined with spike games, attracts users to buy packages at low prices; 4. Flowers and gifts, beauty industry: with the theme of sweet Valentine's Day, combined with games/lottery games, to attract users to participate in the form of coupons and physical gifts; International Consumer Rights Day (Integrity Marketing) 1. Various industries: with the theme of safeguarding consumers' rights and interests, carry out integrity publicity activities or conduct consumer questionnaire surveys with micro-leaflets H5; 2. Government organization: around the theme of 3 15 anti-counterfeiting, combined with the way of answering questions, to achieve the purpose of brand communication and activity promotion; Equinox (solar term marketing) 1. Various industries: take solar terms publicity as the theme, use micro-flyer H5, and combine solar terms for brand communication or new product promotion; 2. Tourism industry: with the help of the characteristics of solar terms, it focuses on spring group outing activities, and combines group play to attract users to participate in activities; 3. Beauty industry: With the help of the characteristics of solar terms, it focuses on the spring hydration suit, combined with the lottery game, to attract users to buy goods with coupons; Spring recruitment craze (recruitment) 1. For recruiters, you can choose H5 micro-flyers to publicize the company and position information, and collect the information of potential candidates through the form function; 2. For job seekers, you can choose a variety of resume templates or make a dynamic H5 resume with cool special effects; School starts in spring (youth marketing) 1. Wenchuang and the bookstore industry: launch the opening package, collect items to help the game, distribute coupons to realize and spread fission; 2. Catering and coffee industry: introduce nostalgic packages for students, and combine H5 promotion activities such as group bargaining/bargaining to promote consumption and realize store drainage; 3. Teaching and training institutions: launch course packages and combine lottery games to attract users to buy courses in the form of coupons; Yu Wei, Ningxia. Com- holiday hot cases 1. Vernal equinox (financial industry) Purpose: brand communication, brand promotion and adoption activities: The vernal equinox is coming, and the highlights of the activities are: 1. The first screen advertisement is exposed for 3 seconds to show the brand information; 2. Contact information to collect and receive prizes. Winners need to fill in the contact information to receive prizes, which is conducive to the retention of user information; 3. Registered members need the winners to register as members in order to receive bonus points, which is beneficial for businesses to pull new powder; 2. Goddess Festival (Beauty Industry) Purpose: Active fans, information retention and adoption activities: Highlights of Tik Tok lipstick machine activities: 1 Prize introduction shows pictures of physical prizes, which is more attractive to users; 2. Contact information to collect physical gifts requires winners to fill in contact information to receive prizes, which is conducive to the retention of user information; 3. Arbor Day (real estate industry) Purpose: Active fans, WeChat official account powder adoption activities: highlights of tree planting challenge: 1. Distribute red envelope prizes with WeChat red envelopes to attract users to participate in the game; 2. After paying attention, get the guide user.