Wechat live broadcast refers to the live broadcast in the form of WeChat applet. Wechat live broadcast mode is a new advertising marketing game that relies on the distribution of WeChat advertising traffic to guide the live broadcast of landing pages.

Second, the introduction of WeChat live broadcast mode

At present, WeChat Live supports three live broadcast modes: official applet live plug-in, watching live broadcast and third-party applet live broadcast plug-in.

1, official applet live plug-in

Small program live broadcast is an e-commerce transaction transformation tool provided by WeChat official to small program operators, which can realize the closed loop of live broadcast and commodity transaction in merchants' own small programs and effectively improve the sales transformation effect. So that you don't need the live broadcast ability of the official applet.

Provide live broadcast qualification.

1) customers do not need to have live broadcast qualification;

2) Free use of live plug-ins;

3) low development cost;

4) data closed loop;

5) Support synchronous expansion of 10 live broadcast room;

Scope of application: At present, the live broadcast capability of applets is in the stage of inviting public beta. Only applets with public beta rights can use this kind of landing page (at present, the first customers invited by public beta are e-commerce platforms, fast-moving, fashionable and 3C-type applets), which is suitable for e-commerce customers with development capability, small program operation capability and relatively more official and centralized live broadcast content.

2. Third-party applet real-time plug-in

Only when customers have the qualification of live broadcast can they apply to the applet open platform for the right to use the live broadcast plug-in and buy it from a third-party plug-in vendor, so as to complete the development of live broadcast related functions in their own applets.

1) has live broadcast qualification or subordinate industry requirements;

2) Live plug-ins need to be purchased from a third party;

3) There is a certain development cost;

4) data closed loop;

5) Support synchronous expansion of 10 live broadcast room;

It is suitable for non-e-commerce customers with development ability, small program operation ability and relatively more official and concentrated live content.

Step 3 watch the live broadcast

Watch the live broadcast as Tencent's internal live broadcast platform. The live broadcast platform can provide live broadcast rooms, reserved viewing and playing capabilities, anchor resources, streaming media capabilities and the entrance of second-hop client applets.

1) customers do not need to have live broadcast qualification;

2) directly use the watch to broadcast the applet;

3) No development cost;

4) The data is not closed-loop;

5) The number of simultaneous live broadcasts is not limited;

Suitable for online and offline businesses that do not have their own small programs, lack development ability, are in urgent need of live broadcast, or need a large number of live broadcasts at the same time.