LACOSTE, founded in 1933, has always been synonymous with lightness and elegance. With its pure sports pedigree, today's LACOSTE symbolizes a comfortable and elegant attitude towards life. Its unique design and high-quality products cover men's wear, women's wear and children's wear.
In 20 12 years, the annual sales of LACOSTE reached1800 million euros. In the selected sales network of Lacoste covering all over the world 1 14 countries, on average, two LACOSTE products are sold through LACOSTE stores, shopping mall counters or online franchise stores every second.
The legendary story of French LACOSTE brand was born in 1933. At that time, René LACOSTE, the French tennis champion, made a light and comfortable short-sleeved jersey with light and breathable small embossed mesh, and replaced the traditional long-sleeved jersey with hard pulp, which set off a men's wear revolution, thus creating the classic POLO shirt in lacoste that people are familiar with now.
Over the past 80 years, LACOSTE has been constantly innovating and always pursuing elegant and comfortable styles, and has gradually become a brand that embodies the elegant French lifestyle.
Nowadays, LACOSTE shows people its brand concept of advocating the art of life through a comprehensive product series, including men's wear, women's wear, children's wear, shoes, perfume, leather goods, glasses, watches, belts, household items and fashion jewelry. LACOSTE has always insisted on truthfulness, Excellence and elegance as important elements of brand success.
Nowadays, the crocodile logo is playing a style created by champion René Lacoste, his wife Simone lacoste and his daughter Catherine lacoste in tennis courts, golf courses and people's daily lives.
Extended data:
The origin of "crocodile"
It's actually quite simple. In the Davis Cup, Alan. French captain Moore bet that if René Lacoste won an important match for the team, he would get an alligator leather suitcase. The Boston Evening News reported this anecdote and affectionately called René Lacoste "crocodile" in the article, and the legend was born.
Since then, the American public has liked this nickname, because it embodies René Lacoste's tenacious quality of biting the score like a crocodile on the court. René Lacoste's friend Robert George designed a unique crocodile logo for him, which was later embroidered on his tennis shirt, making the legend spread all over the world.
Baidu encyclopedia-crocodile